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Frost & Sullivan Award Commends Borealis for Its Product Leadership of European HVDC Cable Insulation Market
[September 26, 2011]

Frost & Sullivan Award Commends Borealis for Its Product Leadership of European HVDC Cable Insulation Market


(Market Wire Via Acquire Media NewsEdge) LONDON -- (MARKET WIRE) -- 09/26/11 -- The 2011 Frost & Sullivan Europe Product Leadership Award in HVDC Cable Insulation Market is presented to Borealis.

"The company is recognised for its pioneering role in bringing XLPE-based insulation compounds into the high voltage direct current (HVDC) cable market," notes Frost & Sullivan Research Analyst Deepak Karthikeyan. "In-depth technical expertise and continuous focus on developing next generation products for this segment have kept Borealis well ahead of the competition." Borealis's Superclean™ LE 4253 DC XLPE insulation compounds are specifically designed for manufacturing HVDC cables which are used in subsea and underground environments.



Cables manufactured with Superclean™ LE 4253 DC XLPE insulation ensure faster installation, lower electric losses, higher operating temperature, improved transmission reliability. Moreover, they have a lower environmental impact compared to traditionally used insulation systems.

"Borealis has carefully designed its product to ensure that cable manufacturers can produce HVDC cables in the same lines used to produce high voltage alternating current (HVAC) and extra high voltage alternating current (EHV AC) cables," remarks Karthikeyan. "This makes adaptability and change easier." The Superclean™ LE 4253 DC XLPE insulation compounds for HVDC cables allow customers to improve the cost and flexibility of their cable manufacturing by reducing the degassing time needed to produce the HVDC cables. An additional benefit is reduced equipment downtime since the cleaning process is much simpler. Scorch safety is another key aspect where the Superclean™ LE 4253 DC XLPE insulation delivers unmatched performance.


"The company's focus on continuous development and optimisation has allowed it to gradually replace the existing, traditionally used mass impregnated paper (MIP) insulation with its Superclean™ LE 4253 DC XLPE insulation," states Karthikeyan. "Such initiatives have made the time-to-market transition as smooth and as short as possible." Customers also acknowledge Borealis's high levels of product quality. The company's backward integration helps it ensure that product quality is consistently maintained from the time the ethylene is brought into the factory.

"The Superclean™ LE 4253 DC XLPE insulation compounds are produced in a closed manufacturing process and delivered in high quality, specifically designed Superclean Octabin packages," adds Karthikeyan. "This minimises the risk of contamination during transit." Borealis has a robust product development pipeline, always working 2-3 years ahead of the market. Its focus has always been on competing holistically rather than on individual aspects such as cost.

"The fact that Borealis has been closely working with its customers in not only understanding the end application, but also designing the product to suit conventional cable lines, has helped it build a strong brand in the market," concludes Karthikeyan.

The Product Leadership Award is presented to the company that has excelled in the following criteria: product features/functionality, innovative element of the product, product acceptance in the marketplace, provides customer value enhancements and product quality.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About BorealisBorealis is a leading provider of chemical and innovative plastics solutions that create value for society. Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, an energy group in the Europe. Headquartered in Vienna, Austria, and Borealis has production locations, innovation centers and customer service centers across Europe and the North and South America. For more information on Borealis visit www.borealisgroup.com About Frost & SullivanFrost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.awards.frost.com Contact Emily Bailey Promotions Coordinator - Best Practices P: +44 (0)20 7915 7869 F: +44 (0)20 7730 3343 E: [email protected] http://www.frost.com Source: Frost & Sullivan

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