|[September 21, 2011]
EA and Aeria Games Team Up to Launch Battlefield Heroes on Aeria Games Network
REDWOOD CITY, Calif. --(Business Wire)--
The free-to-play market continues to boom as Electronic Arts Inc.
(NASDAQ:ERTS) today announced that it has signed a strategic
distribution agreement with Aeria Games, a global leader of free-to-play
online games, to bring its top Play4Free titles to the multi-million
person community at Aeria
Games. EA's first game to launch on the popular Aeria Games network
is the arcade shooter Battlefield Heroes™, currently available, with
other EA titles to follow; including Need for Speed™ World.
"We are thrilled to add EA titles to our portfolio of games, and what
better game to launch with to celebrate this partnership than
Battlefield Heroes," said Lan Hoang, Chief Executive Officer, Aeria
Games. "EA continues to champion the free-to-play space and their
Play4Free games deliver quality, diversity and fun from recognizable IPs
so we look forward to supporting their titles through our network
resulting in access to millions of additional new power gamers."
"Distribution of Battlefield Heroes on Aeria Games' Network is a natural
next step as we expand the Play4Free brand," said Sean Decker, Vice
President of Play4Free. "Aeria Games is a frontrunner in the
free-to-play games business and our titles will benefit tremendously as
they reach the ever-growing global market."
Since 2006, Aeria Games has been a global leader in publishing high
quality online free-to-play games in North America, Europe, and Latin
America. The company is committed to supporting titles that cater to
players looking for a more deep and immersive multiplayer experience
with robust and active community support. Aeria Games hosts a
diversified and growing portfolio of critically-acclaimed titles from
multiple genres including action, MMO, and shooters, to name a few. For
more information, please visit www.aeriagames.com.
This agreement with Aeria Games complements EA's own Play4Free portal, http://play4free.com/,
which is home to Battlefield Heroes™, Need for Speed™ World, Lord of
Ultima™, Dragon Age™ Journeys, Mirror's Edge™ 2D, BattleForge™, FIFA
Online, and Tiger Woods PGA TOUR® Online.
Battlefield Heroes is a hit third-person arcade shooter that brings
classic Battlefield gameplay to a mass audience. The game features fun,
cartoon-style graphics and gameplay that caters to players of all skill
levels. Battlefield Heroes is easy to pick up and play but has robust
character customization and sticky online features so gamers can spend
hours building up their characters and conquering the world. For more
information, please visit www.battlefieldheroes.com.
About Aeria GamesWith a rapidly growing global community of over 23
million power gamers and a deep portfolio of development partners, Aeria
Games is a leading destination for free-to-play multiplayer online
games. Founded in 2006 and with offices in the U.S., Germany, and
Brazil, Aeria Games publishes and develops high quality online games in
nine languages covering more than 30 countries. The company's
proprietary technology offers strong benefits to both the Aeria
community as well as Aeria Games' development partners. Players enjoy
access to a universal gaming destination providing deep, immersive
online games accessible from PCs, browsers, tablets, and smart phones.
Developers gain a blazingly fast point of entry to the global gaming
market via Aeria Games' specialized platform that allows developers to
integrate games easily and quickly. Aeria Games has a diverse portfolio
spanning highly engaging fantasy MMORPGs, action shooters, anime-style
social games, and multiplayer mobile titles. For more information, visit www.aeriagames.com.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries. In fiscal 2011, EA posted GAAP net revenue of $3.6
billion. Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available athttp://info.ea.com.
The Sims, Need for Speed, Battleforge and Ultima are trademarks of
Electronic Arts Inc. Battlefield Heroes and Mirror's Edge are trademarks
of EA Digital Illusions CE AB. Mass Effect and Dragon Age are trademarks
of EA International (Studio and Publishing) Ltd. John Madden, NFL, ,
FIFA, Tiger Woods and PGA TOUR are the property of their respective
owners and used with permission. All other trademarks are the property
of their respective owners.
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