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Microsoft Names Tech Data Canada as Exclusive VAD for Virtualization Solutions
[July 28, 2011]

Microsoft Names Tech Data Canada as Exclusive VAD for Virtualization Solutions


Jul 28, 2011 (Close-Up Media via COMTEX) -- Tech Data Canada, a distributor of IT products, logistics management and other value added services recently announced that Microsoft has officially named them as their exclusive Virtualization Value Added Distributor (VAD) in Canada.



This recognition was accomplished through the diligence of Tech Data's Microsoft VAD team, and the notable commitment and investment to build a long term strategic VAD model for Microsoft Canada.

Tech Data Canada will be fully engaged with the VAR community to assist resellers in achieving Gold and Silver certification levels. In addition, Tech Data Canada will invest in a Business Development Manager focused on Microsoft Virtualization solutions. This individual will assist resellers with positioning, configuration and proof-of-concept toward specific opportunities.


"Tech Data has made notable investments to build a viable long term strategic VAD Virtualization model for Microsoft Canada, enabling our partner channel to take the lead on the private cloud customer conversation," said Andrea Van Leeuwen, Director, SMB & Distribution, Microsoft Canada. "This partnership with Tech Data is the first of its kind for Microsoft Canada, accelerating our value proposition in the market place in a significant way." As part of the agreement, Tech Data has also pledged commitment to executive sponsorship and engagement with key targeted resellers. As Tech Data continues to redefine value, it is also not surprising that the Advanced Technology Solutions Centre (ATSC) played an instrumental role in securing this partnership. Microsoft will leverage the resources available at the ATSC including two Microsoft Virtualization Certified technical specialists to support resellers with specific solutions while providing proof-of-concept.

market. With this partnership, we certainly accomplish that." In the coming months, Tech Data will be focused on reseller recruitment and readiness while increasing its technical certifications. Tech Data Canada has been talking for some time about a Shift to Value. With this news, it appears that not only is the shift complete, but the entire VAD model is being redefined.

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