Fisher Communications Launches NoizBeam
SEATTLE, WA, Jun 09, 2011 (MARKETWIRE via COMTEX) --
Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media
innovation, today announced that it has launched NoizBeam, a new
digital media solution that will offer spoken-word (podcast)
entertainment targeted to the 18-49 demographic. The distribution of
this cutting-edge content will be featured across several mediums,
utilizing the internet, mobile applications, traditional broadcast
and other non-traditional distribution methods.
NoizBeam is a collection of podcasts compiled into one easy-to-use
network. New shows, which are delivered on a regular basis, will
focus on a variety of content from the latest in pop-culture to
entertaining personal anecdotes. The content will be developed at the
local level, with an opportunity for hosts to franchise the brand
nationally beyond their regional markets.
"NoizBeam will engage and entertain an underserved -- and often
difficult to reach -- Millennial audience with an innovative
distribution spectrum that is intuitive to navigate, while offering
advertisers targeted sponsorship opportunities across digital
platforms and devices," said Randa Minkarah, Fisher's Senior Vice
President of Revenue & Business Development.
The strength of NoizBeam content is in the unique and intimate
relationships that podcasters have with their listeners. By
collecting under one roof the already established fan bases of shows
like Stack of Dimes, The Grapes of Rad, Unload with Madge and Dave,
The Air-Raid Podcast, Planned Brotherhood and The Sibling Rivalry,
NoizBeam has the potential to grow into a successful national
enterprise. Hosts of these programs will cross-promote one another by
appearing on other programs in the NoizBeam network.
Currently, NoizBeam podcasts are created by hosts in the Seattle
market. To expand the NoizBeam lineup, Fisher Communications will
continue to add digital shows based in the Pacific Northwest and
begin to add shows from across the country. Advertising opportunities
on NoizBeam will range from network-wide or program-specific
sponsorships, in-show product and/or brand placement and website
The launch of NoizBeam is the most recent initiative under Fisher's
broadcast-to-broadband strategy, which seeks to leverage
technological advancements to create compelling digital content that
can be distributed across multiple platforms.
About Fisher Communications
Fisher Communications (FSCI) is an innovative local media company
with television, radio, internet and mobile operations throughout the
western United States. Fisher owns or operates 13 full power
television stations and 7 low power television stations which include
network affiliations with ABC, CBS, FOX, Univision and CW that reach
3.5% of U.S. television households, and 10 radio stations targeting a
full range of audience demographics. Fisher Interactive Network, its
online division, produces more than 125 local and hyper-local
websites and delivers comprehensive multiplatform advertising
solutions to local businesses. The Company also owns and operates
Fisher Plaza, a 300,000 square foot media, telecommunications, and
data center facility located near downtown Seattle. The Company is
headquartered in Seattle, WA. For more information about Fisher
Communications, Inc., go to www.fsci.com.
This news release includes forward-looking statements. We have based
these forward-looking statements on our current expectations and
projections about future events. Forward-looking statements include
information preceded by, followed by, or that includes the words
"guidance," "believes," "expects," "intends," "anticipates," "could,"
or similar expressions. For these statements, the Company claims the
protection of the safe harbor for forward-looking statements
contained in the Private Securities Litigation Reform Act of 1995.
The forward-looking statements contained in this news release,
concerning, among other things, changes in revenue, cash flow and
operating expenses, involve risks and uncertainties, and are subject
to change based on various important factors, including the impact of
changes in national and regional economies, our ability to service
and refinance our outstanding debt, successful integration of
acquired television stations (including achievement of synergies and
cost reductions), pricing fluctuations in local and national
advertising, future regulatory actions and conditions in the
television stations' operating areas, competition from others in the
broadcast television markets served by the Company, volatility in
programming costs, the effects of governmental regulation of
broadcasting, industry consolidation, technological developments and
major world news events. Unless required by law, we undertake no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
In light of these risks, uncertainties and assumptions, the
forward-looking events discussed in this news release might not
occur. You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this release. For more
details on factors that could affect these expectations, please see
the risk factors in our Annual Report on Form 10-K for the year ended
December 31, 2010, which we filed with the SEC on March 8, 2011.
Sard Verbinnen & Co
Ron Low or David Isaacs
SOURCE: Fisher Communications, Inc.
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