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3M selects Palringo's Enterprise Messaging PlatformMay 11, 2011 (Datamonitor via COMTEX) -- 3M, a diversified technology company, has selected Palringo's Enterprise Messaging Platform across its UK sales team. By offering a geo-enabled mobile group messaging platform through Palringo's Enterprise Messaging Platform, 3M is providing its sales team with CRM information, the ability to cross-sell, share information, and see which current customers are located nearby. Its aim is to create a more integrated sales organization, capable of selling bundled solutions that meet customer needs. Palringo Enterprise Messaging is a device- and network-independent service that allows teams to collaborate, communicate and share media regardless of location. It supports P2P and group messaging, handling workgroups of thousands of members and can be used from any handheld device or desktop, requiring only a data connection to work. 3M therefore began using Palringo's Enterprise Messaging Platform to facilitate group communication among the sales force. The company also worked with Palringo to help integrate the messaging platform and the CRM system so that conversations, activities and results taking place on the Palringo platform are automatically reflected in 3M's own systems, ensuring information is reliable and up-to-date. In addition, 3M is using Palringo's group messaging and geo-tagging capabilities to identify customers and their sales contacts by location, allowing any member of the 3M team who happens to find themselves in physical proximity to a customer to 'discover' that customer, and find relevant colleagues who can share customer information. Said James Simpson, eBusiness Manager for 3M in the UK and Ireland: "Over the years 3M innovations have improved daily life for hundreds of millions of people all over the world, but we are innovative in the way we do business as well. Palringo's platform, particularly the ability to create groups around specific customers, locations and business units, provides us with a highly effective way to approach customers with real business solutions. Our sales team has reacted with enthusiasm." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon |