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Orange Selects Bluestreak Technology-Led Team to Deliver Orange Cinéma Séries Application
[April 05, 2011]

Orange Selects Bluestreak Technology-Led Team to Deliver Orange Cinéma Séries Application


MONTREAL --(Business Wire)--

Bluestreak Technology Inc., a proven international leader in delivering software presentation solutions on multi-screen wireless and wired embedded devices, announced today that the company was selected by Orange to deliver the new Orange cinéma séries on demand service to mobile devices and tablets. Consumers who subscribe to the popular Orange cinéma séries service can now download movies to their mobile devices and watch them offline up to 30 days after it has been broadcasted, at their convenience.

Bluestreak (News - Alert) Technology assembled a complete video platform using state-of-the-art technology and teaming up with industry-leading partners:

  • Labgency: Labgency created the Orange cinéma séries framework and application. The company also provided development services and the servers used to host the application.
  • VisualOn: VisualOn provided the media player used for playback, viewing, listening, and organizing the videos and broadcasts on mobile devices. The VisualOn Media Player offered unprecedented performance, reliability, and security across all targeted devices.
  • AuthenTec: AuthenTec (News - Alert) delivered the client-side digital rights management (DRM) software enabling the protection, distribution and monetization of the Orange cinéma séries service. AuthenTec is the market leader and the first to offer a commercial-grade downloadable PlayReady® client for mobile devices, including Android and Apple (News - Alert) devices, that is approved by major studios. PlayReady technology offers content access and protection for the OCS service.

The result was the creation of a single unified entertainment viewing experience for the consumer that is easily accessible, regardless of location or the availability of a network connection.

Olivier Dhotel, Director Mobile TV - Group Strategic Marketing at Orange, said, "Watching movies and seres on-demand requires an outstanding viewing experience not only at home but also on-the-go. We took up this challenge with the new offline feature we are introducing in our Orange cinéma séries application which perfectly complements the live 3G streaming watching experience. Our customers can take away their movies and series to watch them anytime anywhere, and stop and resume playback at their convenience. To accomplish this, we carefully selected our partners, like Bluestreak Technology, with whom we worked hand in hand, to offer deep experience in delivering multimedia services that are optimized for each unique device type."



"We have had the privilege of working with Orange over the past five years on a variety of projects and the new Orange cinema séries offering continues to showcase their commitment to innovation," said Dominique Jodoin, Bluestreak Technology CEO and President. "This new project provides rich entertainment programming to consumers whenever and wherever they want it. Bluestreak Technology was able to work with an exceptional group of partner companies that displayed the professionalism, expertise, and sense of urgency necessary to provide a high-quality product in unprecedented timeframes. We value the trust that Orange placed in us to lead this project and we look forward to collaborating further with the team as we expand the capabilities of this service in the future."

Orange cinéma séries was first launched 2008 as a television and internet service including 5 live channels dedicated to movies and series, also available on demand up to 30 days after their broadcast. It is now available on numerous Android-powered mobile devices as a result of Bluestreak Technology's leadership in optimizing the service for smartphones and portable tablets. It is one of the first entertainment service offerings to support the secure download of videos on demand to mobile phones and tablets for later offline viewing.


Consumers can subscribe to the Orange cinéma séries service today and download over wi-fi a large selection of movies onto their mobile devices. More information on the service is available at: http://www.orange.fr/bin/frameoep.cgi?u=http%3A//cinemaseries.orange.fr/home.do. Bluestreak Technology and Orange plan to offer service on additional devices, including non-Android-powered devices, over the remainder of the year. For more information on Bluestreak Technology and its award-winning MachBlue™ platform, please visit http://www.bluestreaktech.com and follow Bluestreak Technology on Twitter at www.twitter.com/bluestreak_tech.

About Bluestreak Technology

Bluestreak Technology is the proven leader in software presentation solutions, deployed on multi-screen embedded devices. The company's award-winning MachBlue™ platform extends the rich graphics that Flash® and HTML5 are known for on the Web with the customization options necessary to overcome the unique constraints of mobile phones, set-top boxes, digital televisions and other consumer electronic devices. Bluestreak Technology's software is used daily by millions of consumers worldwide, delivering interactive and engaging user experiences that have been shown to improve service adoption rates and increase content usage. Privately held and headquartered in Montreal, Canada, Bluestreak Technology powers the user interfaces and applications for many of today's leading television and mobile companies, including Bouygues Telecom, DivX, Orange, Irdeto, Mitsubishi, NDS, Qualcomm, Soft@Home, Time Warner (News - Alert) Cable, Videotron, and Zon Multimedia. Additional information is available at http://www.bluestreaktech.com, +1 (514) 448-7662, [email protected], or Twitter: http://twitter.com/Bluestreak_Tech.

MachBlue™ is a registered trademark of Bluestreak Technology. All Rights Reserved.

Flash® is a registered trademark of Adobe Systems (News - Alert), Inc. in the United States and other countries.

Other product or service marks mentioned herein are the trademarks of their respective owners.


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