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Aveco & Prime Image Announce Partnership for New Broadcast Station Revenue Generation Solutions
[March 30, 2011]

Aveco & Prime Image Announce Partnership for New Broadcast Station Revenue Generation Solutions

(M2 PressWIRE Via Acquire Media NewsEdge) Prague -- Aveco, the worldwide broadcast facility content management and automation solutions specialist, has joined forces with Prime Image, the worldwide leader in time reduction systems, to offer broadcasters a way to dramatically increase ad revenue without impacting the viewer experience. Aveco has integrated Prime Image's Time Tailor into a real-time playout workflow in which operators can dynamically add new, unplanned commercial time during program playout, without any viewer affect on the planned program airtime.

Using Aveco's ASTRA MCR automation system, an operator highlights the area of the playlist for new commercials and inserts the new spots into the playlist. At playtime ASTRA will program Time Tailor to frame accurately time reduce the program segment for the exact time needed for the new commercials. No commercial durations are impacted and the time reduced program segment is transparent to the viewer. Built-in safeguards prohibit reducing time from a program segment that would result in viewer artifacts.

"Aveco has taken our standard product and incorporated it into a playout workflow for a unique solution in the industry today," said Jim Maury, CTO for Prime Image. "This enables operators to take advantage of our time reduction technology at the very last minute rather than preplanning it ahead of time in production." "We developed this solution in conjunction with one of our largest customers and now offer it as a standard product in the ASTRA Suite of Tools," said Roger Crooks, Vice President of Sales and Marketing for Aveco. "The additional revenue generated by this solution for our customers has been astounding and it is totally transparent to the viewer." The solution is available immediately.


Aveco will be exhibiting at NAB 2011 in Las Vegas at booth N2138, showcasing this application as well as Content Management and Automation Solutions for Broadcast Facilities. The company will also be holding a press conference on Monday, April 11, at 10:00 a.m. in room N242 (NAB Official News Briefing Room) of the Las Vegas Convention Center.

Prime Image will be exhibiting at NAB 2011 in Las Vegas at booth N3725, showcasing Dynamic Time Reduction and other applications for Time Tailor. The company will also Join Aveco during its press conference on Monday, April 11, at 10:00 a.m. in room N242 (NAB Official News Briefing Room) of the Las Vegas Convention Center. AVECO s.r.o., based in Prague, Czech Republic and the United States (as AVECO Americas), designs, sells, and supports Broadcast Facility automation worldwide. Based on a powerful content management system, the ASTRA Suite of Tools provides complete solutions for all aspects of file-based and traditional video workflows including solutions for ingest, browse, master control, newsrooms, and studio automation. A variety of architectures are available from small standalone systems to high channel, multi-site operations which are modular and easily expandable. Solutions can be custom configured with only the features needed and various redundancy options provide very cost-effective and reliable systems. ASTRA is the only automation system available that scales from single channel to high channel systems that are built on a Real-Time Operating System which has the ability to hot swap software modules without rebooting.

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2011 M2 COMMUNICATIONS

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