Infogroup's ORC International Launches Social Analytics Solutions
Mar 17, 2011 (Close-Up Media via COMTEX) --
ORC International, an Infogroup company, unveiled its new Social Analytics Solutions research services.
According to a release, Social Analytics Solutions is designed to enable companies to listen to, understand and act on the billions of conversations occurring online for improved and more successful business strategies. To deliver these solutions to its existing and new clients, ORC International formed a strategic alliance with Infegy, provider of the industry's most intelligent social media monitoring and analytics platform, Social Radar.
"The integration of ORC International's research expertise with the industry's most comprehensive social media monitoring and web analytics platform allows our clients to aggregate data on billions of conversations online and transform the information into critical insight with hands-on analytical support from seasoned researchers," said Jeffrey Resnick, Global Managing Director, Innovations and Strategy of ORC International. "Our alliance with Infegy allows us to build on our tradition of helping clients transform intelligence into strategic business decisions, even as the web and the world become more social and collaborative."
"Companies are struggling with how to understand and drive value from the massive volume of content and conversations happening online - not just today, but stretching as far into the past as possible," said Justin Graves, CEO and Founder of Infegy. "We are pleased to build a strategic alliance with ORC International, a company that obviously understands this growing market demand and is committed to delivering research and technology solutions that help their clients tap into the online conversation to deliver better products, tighten and streamline marketing strategies and identify new markets and revenue channels."
ORC International is a research firm.
Infegy is the provider of Social Radar, a platform for social media monitoring and analytics.
Infogroup is a provider of data and interactive resources.
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