|[March 02, 2011]
Strangeloop Partners with Exclusive Concepts to Speed up Websites for Yahoo! Merchants
VANCOUVER, British Columbia --(Business Wire)--
Strangeloop, a leading provider of website acceleration solutions, has
partnered with Exclusive Concepts, Inc. to offer its proprietary Site
Optimizer service to Yahoo! store merchants worldwide.
Yahoo! Merchant Solutions is the largest hosted platform for ecommerce
stores, with more Internet Retailer® Top 500 retailers using Yahoo! than
any other hosted solution. Exclusive Concepts, the leading resource for
online stores seeking to convert online shoppers into loyal buyers,
provides a breadth of marketing services - from advanced search engine
marketing to conversion testing - to more than 800 merchants around the
world. As an authorized Yahoo! partner, Exclusive Concepts will be the
exclusive provider of Strangeloop's website acceleration technology to
"We pride ourselves on bringing best-in-class, enterprise-quality
solutions to online retailers of all sizes," said Scott Smigler, CEO of
Exclusive Concepts. "After comprehensive testing with Strangeloop's Site
Optimizer service, we saw an increase in conversion rates of up to 40%.
We are very excited to add this service to our suite of resources for
our valued online retailers. Our partnership with Strangeloop will
bring online retailers of all sizes access to best-in-class technology
that was previously only available to large enterprises."
There is an established body of research that demonstrates the
relationship between website speed and conversion, revenue, page views,
and customer satisfaction, but until recently only large online
retailers have had the resources to invest millions of dollars in
optimizing the performance of their ecommerce sites.
The Strangeloop Site Optimizer is the only automated web performance
optimization solution that functions at the scale demanded by global
ecommerce sites and enterprise applications. Through partners like
Exclusive Concepts, Site Optimizer can be offered as a hosted service,
making Strangeloop's advancedoptimization technology accessible to
businesses of all sizes.
"We are very excited about teaming up with Exclusive Concepts," said
Strangeloop CEO Jonathan Bixby. "We know that website speed affects
businesses of all sizes, not just huge players like Amazon and eBay (News - Alert). But
the cost of investing in the neverending work of hands-on performance
tuning is too prohibitive for 'mortal companies'. Through Exclusive
Concepts, we can help level the playing field for smaller businesses,
and in the current economy, this is something we feel really good about."
How the Strangeloop Site Optimizer works
Strangeloop offers an easy-to-implement solution to the complex
challenges of front-end web performance optimization. The Strangeloop
Site Optimizer -- which is available as a cloud-based service, a
hardware appliance, and a virtual appliance -- transforms optimization
from a lengthy and complex coding process into an automated function
performed in real time by an intelligent appliance.
Companies like Petco, Travelocity, Visa, Sodexo, and O'Reilly Media have
implemented the Strangeloop Site Optimizer to speed up their websites.
As a result, they've achieved dramatic gains in key metrics:
Increased sales by 13%
Increased conversions by 9%
Increased organic search traffic by 10%
ROI within weeks
Strangeloop is a leader in providing front-end web optimization
solutions that enable companies to speed up the page load times of their
websites and enterprise applications. Founded in 2006, Strangeloop's
original product offering was the Strangeloop AS1000, a delivery-focused
accelerator for ASP.NET.
In 2010, the company launched Site OptimizerTM, a
next-generation web performance solution that offers a powerful set of
features that work together to provide roundtrip reduction, rapid
rendering, and dynamic browser caching. Site Optimizer is specifically
designed to simplify web content optimization from a lengthy and complex
coding process into an automated function. Site Optimizer makes
Strangeloop's website optimization capabilities available to companies
in different environments: as a hardware appliance, as a virtual
appliance, and as a service via the cloud. Strangeloop is based in
Vancouver, BC. For more information, visit www.strangeloopnetworks.com.
About Exclusive Concepts
Exclusive Concepts, Inc. is an award-winning marketing resource for
growing online stores. Since 1997, the company has specialized in
helping ecommerce merchants identify and implement proven strategies to
accelerate their revenue without the overhead. For the past nine years,
Exclusive Concepts has been an Authorized Yahoo! Small Business Partner,
helping retailers create and execute successful online marketing
strategies through a set of service offerings that include conversion
testing, website optimization, search engine marketing, lifecycle email
marketing, and a suite of hosted conversion improvement software.
Exclusive Concepts was listed in the INC 5000 in both 2009 and 2010. For
more information, visit www.exclusiveconcepts.com.
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