|[October 25, 2010]
MITX Names Debi Kleiman President
CAMBRIDGE, Mass. --(Business Wire)--
(the Massachusetts Innovation & Technology Exchange (News - Alert)), the country's
leading industry association bringing together digital marketing, media
and technology professionals to engage on the impact of technology on
their business, announces Debi Kleiman as the successor to outgoing
President Kiki Mills. Kleiman was most recently vice president, product
marketing & sales operations at Communispace
Corporation, the pioneer of online customer insight communities
working with many of the world's leading brands.
Debi Kleiman, president, MITX (Photo: Business Wire)
"We are thrilled to have attracted someone of Debi's caliber to lead
MITX in its next phase of growth," said Emily Green, vice chairman,
MITX. "The strong platform of events, outreach and influence that Kiki
established at MITX attracted a number of qualified candidates all more
than capable to take over, but Debi's expertise and passion carried the
day. We extend a heartfelt thank you to Kiki for her decade of
leadership and welcome Debi aboard to take us to the next level."
Kleiman joins MITX on the heels of the association's successful launch
a week-long series of events around Boston earlier this month
celerating what's new and what's next in marketing, the brainchild of MITX
and a group of leading thinkers in marketing and media. In recent years,
MITX has tripled membership, grown its awards programs to the largest of
their kind in the country, unveiled first-ever research measuring the
size and scope of the digital industry, established government
relations, and launched FutureM. Outgoing leader Mills will be honored
later this month as a 2010 Mass High Tech All-Star for her contributions
to the community in her role at MITX.
"I am thrilled to join the MITX team to help it scale and innovate to
address the ever-expanding digital media, technology and marketing
industry," said Kleiman. "There is tons of energy in Massachusetts and
beyond for what's next in marketing and technology; MITX can be central
in continuing that momentum. Companies large and small are creating the
future right now and there is much more we can do to facilitate and
nurture this growth."
Kleiman is a senior marketing executive with a rare combination of
classic brand marketing experience and entrepreneurial drive. She has 20
years of experience as a strategic thinker, creative problem-solver and
dynamic leader who is passionate about innovation and marketing. In her
time with Communispace, she led new product, pricing and competitive
strategy, and monitored key industry trends to inform development of
innovative offerings and compelling marketing messages. She established
herself as a trusted source for guidance and perspective to industry
analysts and other key market influencers.
Prior to joining Communispace, Kleiman was with the Oral-B Division of
P&G leading a team responsible for a $50 million new product launch.
Before that, she held marketing management positions at Welch's,
Framelogix.com, the Coca-Cola Company and Burlington Industries. Kleiman
received an M.B.A. in general management and marketing from Harvard
Business School, and a B.S. in organizational behavior from Cornell
The two leaders are working on transition plans; Mills is moving to
California later this year and Kleiman will come on board in November.
"Handing the reins to someone who has been a pioneer and practitioner in
next-generation marketing is tremendously satisfying, knowing that MITX
will continue to expand and innovate," said Mills. "We could not have
found a more appropriate leader to take over, and I look forward to
what's next for MITX."
Established in 1996, MITX -- the Massachusetts Innovation & Technology
Exchange -- is the leading industry organization focused on the web,
bringing together the digital marketing, media and technology community
to engage in what is next for the web and how it will impact the
marketing and business worlds. Reaching more than 7,500 professionals in
New England, MITX is a dynamic and growing community of thought leaders,
collaborators, and individuals in search of insight, education, and
opportunity. With more than 70 events annually and two prestigious
awards programs, MITX provides its members with the opportunity to
promote their companies to targeted audiences and provides a valuable
forum for networking to source potential business leads, partnerships,
ideas, funding and other likeminded peers in the industry. The creator
of FutureM week, MITX is headquartered in Cambridge, Mass. For more
information, go to www.mitx.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6481166&lang=en
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