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24 Hour Fitness Introduces Les Mills Bodypump Group Exercise Class
[August 05, 2010]

24 Hour Fitness Introduces Les Mills Bodypump Group Exercise Class


Aug 05, 2010 (Close-Up Media via COMTEX) -- 24 Hour Fitness, a fitness chain, is introducing Les Mills Bodypump, a pre-choreographed group exercise class.

According to a release, Bodypump is a barbell class, designed to improve strength and endurance in the major muscle groups. The conditioning techniques integrated into the class have been kept current by combining music and instructors that inspire participants to give their best efforts.

"To date, this is the largest partnership in the United States for Les Mills Bodypump, and we are excited about our collaboration with another industry leader," said Carl Liebert III, chief executive officer of 24 Hour Fitness. "Bodypump will be a powerful offering fo r our 3.5 million members who are taking as many as 65,000 Group X classes every month." The classes provide health and fitness benefits, including: -improving full-body strength and general fitness, -shaping and toning major muscle groups and -a high-energy, group-oriented workout experience.

"It is thrilling to partner with 24 Hour Fitness as it makes such a strong investment in its business," said Phillip Mills, chief executive officer of Les Mills. "24 Hour Fitness is one of the leaders in the fitness industry and already offers its members a strong and rewarding line-up of services. This partnership helps both of our companies achieve our missions of changing people's lives for the better through fitness." Bodypump classes are currently offered at select clubs. By January 2011, the class will be available at more than 400 clubs.


((Comments on this story may be sent to newsdesk@closeupmedia.com))

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