[November 21, 2009] Keynote Competitive Research to Monitor Performance of Online Retailers During Holiday Shopping Season Tweet Nov 20, 2009 (Close-Up Media via COMTEX) -- Keynote Competitive Research, a research group of Keynote Systems, announced that as the nation slowly moves out of its recession it will be monitoring the performance of online retailers during the upcoming critical 2009 online holiday shopping season. Keynote said its online retail transaction performance indices are an early indicator for how well sites might be able to stand up flash crowds that typically swamp sites during the holidays. "With the general economic situation, every dollar counts more than ever in the online retail environment," said Ben Rushlo, director of competitive research at Keynote. "At the same time, retailers continue to push the technical envelope with interactive technologies and increased complexity. This mix, of increased complexity and the chasing of fewer dollars online requires that the site perform flawlessly. We are already seeing sites struggling leading up to the holidays and our predication is that many sites will flounder as the demands of the holiday season exert excessive pressure on some already unstable sites." Keynote's reporting, based on The Keynote Retail Transaction Performance Indices, comprised of online shopping sites across apparel, electronics, and books and music, sets a standard for retailers to measure acceptable performance against. The Keynote Retail Transaction Performance Indices measure and benchmark the performance for an online shopping transaction for each retail site, including product search, shopping cart and checkout process performance. Apparel sites on Keynote's retail indices include: Amazon, Apple Store, Best Buy, CDW, Dell, HP, Newegg, Office Depot, Office Max, Overstock, Sony Style, Staples, Toys R Us, Walmart Books and music sites on Keynote's retail indices include: Abercrombie & Fitch, Eddie Bauer, Foot Locker, J Crew, JC Penney, Kohls, Macy's, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Sears, Victoria's Secret, Zappos Electronics sites on Keynote's retail indices include: Abe Books, Amazon, Barnes & Noble, Blockbuster, Borders, Overstock, Scholastic, Target, Tower Records, Walmart Keynote Systems is a provider of on-demand test and measurement solutions for online. Keynote provides measurement data and testing capabilities that allow companies to understand their customers' online and mobile experience. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]