[November 21, 2009] In-Stat: Semi TAM for Digital Cable Set Top Boxes Slows, Opportunity Available with Latest Features Tweet Nov 20, 2009 (Close-Up Media via COMTEX) -- Although the market for semiconductors in digital cable set top boxes (STBs) is projected to decrease from 2008 to 2013, opportunity for chip vendors remains with the latest tech features, according to In-Stat. In 2008, the Total Available Market (TAM) for digital cable STB semiconductors was over $2.7 billion. Through the remainder of the forecast period, the gradual decline in digital cable set top box unit shipments will result in a decreasing semiconductor component TAM. "While overall unit shipments are in a gradual decline, the cable set top box market remains a dynamic marketplace, particularly for semiconductor vendors," said Mike Paxton, In-Stat analyst. "The transition to MPEG-4, the move toward a hybrid QAM + IP cable set top box, and continued integration of personal video recording (PVR) capabilities are creating new technology opportunities for chip competitors." Recent research by In-Stat found: - Global unit shipments of digital cable STBs are projected to be 44 million in 2009, a decrease of 6 percent from 2008. - The component Bill of Materials (BOM) for an Advanced Digital Cable STB will fall below $80 by 2012. - In-Stat projects the average selling price (ASP) of the MPEG-4 HD decoder will decline by over 40 percent from 2008 to 2012. - The China market contrasts with the broader cable STB market. Total unit shipments are projected to set another record in 2009, approaching 20 million units. The research, "The Cable Set Top Box Market: After a Record Year in 2008, Slightly Lower Demand in 2009" (#IN0904475ME) covers the worldwide market for cable set top boxes including: - Examination of market and product development trends. - Worldwide and regional forecasts of cable set top box unit shipments by type through 2013. - Specific feature segmentation includes hard disk drive (HDD)/Personal Video Recorders (PVR), basic vs. advanced STBs, integrated cable modems, and high-definition. - Bill of materials and semiconductor total available market forecasts through 2013. - Market shares and profiles of leading cable set top box makers. More Information: http://www.instat.com/sales.asp Report Information: http://www.instat.com/catalog/mmcatalogue.asp?id=162 ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]