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Private Access Wins Top Honor with 2009 TEPR+ Hot Product Award
[February 03, 2009]

Private Access Wins Top Honor with 2009 TEPR+ Hot Product Award


PALM SPRINGS, Calif. --(Business Wire)--

Private Access, Inc., a developer of Web-based solutions that enable management of detailed privacy preferences for personal health information, was awarded first place in the 2009 "Hot Product" award category at the Annual TEPRplus™ (Towards the Electronic Patient Record) Conference. The award was made for the company's go-to-market tool suite that transforms the multi-billion dollar clinical trials recruitment market, including the PrivacyLayer™, TrialsFinder™ and RecruitSource™ applications. Presented each year to innovative products that bring the most positive change to healthcare, the Hot Products awards are aggressively contested by TEPR exhibitors. Entries were rated on criteria including product value, functionality, infrastructure and integration, and differentiation.



"Winning the 2009 TEPR+ Hot Product award validates our focus on a privacy-aware architecture that makes it possible to have privacy-enhanced search," states Robert H. Shelton, Chairman and CEO of Private Access. "We are entering a market where recruitment of clinical research subjects takes an average of 6 to 12 months, and costs in the range of $1,800 per subject. Our technology allows researchers to use internet search technology to find subjects who meet their criteria - with the subjects' express permission to be found - in a matter of minutes instead of months and at a fraction of the cost of today's recruitment methods."

Private Access's patented technology extends the current capabilities of internet search to include the ability to search for private information, such as personal medical records. The intent of this patented technology is to reconcile the seemingly competitive interests of privacy and access, to both accommodate the data liquidity so important to improving healthcare quality and reducing costs, while protecting individuals' rights to privacy. The company's initial solution focuses on medical research, and includes three transformative applications:


TrialsFinder™ supports the mission and efforts of patient advocacy groups, social networks and online communities to help users locate the most relevant clinical trials and research studies;

PrivacyLayer™ is the consumer-centric platform that allows individuals to establish and manage their own personal privacy preferences before sharing any confidential information; and

RecruitSource™ is Private Access's web-based search engine that allows researchers to find prospective subjects for clinical trials in a matter of minutes.

"We are honored to be recognized as the top Hot Product of 2009," says Marc D. Kirshbaum, President and COO of Private Access. "Knowing that privacy is the number one inhibitor to consumers' participation in clinical trials and their willingness to share information to improve treatment, we are pleased to showcase our innovative solutions at this prestigious conference. We believe that leveraging trusting relationships based on confidentiality, security and ease of use is critical to achieving data liquidity for healthcare information."

Private Access' technology addresses two key objectives of the Obama Administration: lowering health care costs by investing in electronic information technology systems, and safeguarding Americans' right to privacy. Whereas privacy has been characterized by some as being an impediment to data liquidity, the Private Access technology is architected to be privacy-enabling, permitting each consumer to decide who can see his or her personal health information.

Private Access was one of four finalists in the Hot Products award category, and among 700 Conference participants. Claudia Tessier, Medical Records Institute Vice President and organizer of the TEPR Awards stated, "Our goal in holding this yearly awards program is to recognize vendors' investments in producing valuable health IT products and to help potential consumers make their selections. We congratulate the honorees on their outstanding products."

About Private Access, Inc.

Private Access, Inc. develops web-based applications that solve the significant privacy hurdles that the medical community faces when attempting to share confidential records in pursuit of faster diagnoses and better treatments for diseases and chronic illnesses. The company's vision is to leverage its method for individuals to establish and manage their dynamic electronic consent and its suite of solutions to transform the healthcare industry - creating a unique environment of trust for consumers and accelerating research at a considerably lower cost. Founded in 2006, Private Access is headquartered in Irvine, California and holds several patents covering its proprietary technology. For a product demo and more information, visit www.PrivateAccess.info.

About TEPR

Celebrating its 25th Anniversary in 2009, TEPRplus™ is the premier health IT conference for clinicians, healthcare executives, and HIM and HIT professionals seeking the most innovative, cutting-edge and practical solutions for today's health IT issues. Attracting decision makers interested in keeping up-to-date on all the latest electronic medical record (EMR) and electronic health record (EHR) developments, TEPR+ offers unbiased, comprehensive and topical information on the current and future state of health IT and is widely recognized as the best annual educational conference and exhibition for HIT professionals and all others journeying Towards the Electronic Patient Record. The 2009 TEPR Conference (Feb 2-5, 2009, in Palm Springs, CA) features hundreds of educational sessions targeted at key interest groups, a comprehensive exhibit hall and groundbreaking HIT demonstration projects. For more information, visit www.TEPR.com.

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