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"The Times of India" launches Unisurf mobile search platform: The deal is estimated to be worth $5 million.
[December 22, 2008]

"The Times of India" launches Unisurf mobile search platform: The deal is estimated to be worth $5 million.


Dec 22, 2008 (Globes - McClatchy-Tribune Information Services via COMTEX) --
Unisurf, jointly owned by UniCell and Infogin, has reported a mobile search platform deal with "The Times of India", the largest communications company in India and the publisher of the newspaper with the largest circulation in the world.



Under the agreement, the Indian company will launch Unisurf's mobile search platform on its mobile portal. The agreement was signed about two months ago, and now the launch is taking place this week after a quick and intensive period of integration with Indian market requirements.

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The "Times" portal is India's largest cellular portal, with around 5 million unique users each month. The search platform will allow searching for content on "The Times of India" website, and also SMS-based searching.


Unisurf CEO Uri Yarden said, "Mobile content services in India are in the early stages, and we're happy to announce a significant breakthrough, which is the first in a line of agreements with leading media companies in India."

Unisurf is a mobile Internet services provider in Israel and worldwide. It enables media companies to maximize their mobile media assets. Content aggregator UniCell was established in 2001 as a company providing solutions for distributing mobile content. Today, the group includes several value-added service providers.

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