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Birnbach Communications Expands Services for ZANA Network
[June 16, 2008]

Birnbach Communications Expands Services for ZANA Network


Birnbach Communications, Inc., announced today that it has expanded its services for ZANA Network, a growing online marketplace and business development resource serving small and medium enterprises (SMEs) worldwide. ZANA Network initially retained the agency to handle media relations, and quickly took advantage of additional services, including social networking, blogging and podcasts. Birnbach also works with clients in financial services and software, technology, Internet security, healthcare and life sciences, consumer, nonprofit and education sectors.

Farmington Hills, MI-based ZANA Networks (www.zananetwork.com) provides small and medium enterprises worldwide with direct access to essential resources to start, build and grow successful businesses. ZANA Network provides a one-stop menu of online services that enables businesses to buy and sell products and services, request products and services, develop alliances and partnerships with other members and acquire essential business services. ZANA Network helps all types of businesses – from startups launching their first product to professionals building referral networks for their services to established companies in any industry – reach more potential customers locally, nationally and internationally. ZANA Network offers access to more than 7,000 government contracts and 40,000 international projects and tenders, and its global market resources section provides information and resources on how to do business in more than 250 countries and territories worldwide.

“We’ve been working with Birnbach Communications since our launch, and they have helped us develop and execute successful media strategies,” said A. Ray Thomas, Executive Vice President and Chief Operating Officer, ZANA Network. “They bring strong enthusiasm for generating results, and care about helping us succeed as we build an online business community. They understand our goals and look to traditional and nontraditional ways to help us achieve our ambitious goals.”


Birnbach Communications has been working with online social networks for several years, including launching Couplets.com, the first online social networking site designed to help couples who want to make new friends. The agency also helps other clients navigate social media to reach their customers.

“ZANA Network launched with a clear vision and strategy of what small businesses need, and weren’t finding anywhere else. There are other social networks, but they are geared for staying in touch with friends or for networking for your next job – not for actually doing business. There are other sites providing resources and advice, but they don’t offer programs like micro loans, access to government contracts, credit insurance – services that help small and medium businesses do business,” said Norman Birnbach, President, Birnbach Communications, Inc. “ZANA Network continues to expand its offerings and to deliver on its vision, and fulfils a real need for small and medium businesses.”

About ZANA Network, LLC
ZANA Network is an online marketplace and business development resource for small and medium enterprises (SMEs) worldwide. ZANA Network provides selling, buying and partnering opportunities, trade resources, business guidance and essential services, and enables entrepreneurs, inventors, professionals and other SME business people to come together in a community for mutual benefit. ZANA Network helps businesses grow faster and more profitably. For more information, visit www.zananetwork.com.

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, Inc., an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility and corporate communications and Web 2.0. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach's team represents more than 140 years of PR, marketing and communications experience across a range of industries, including financial software and services, security, technology, healthcare and life sciences, consumer, nonprofit and education sectors. For more information, visit www.birnbachcom.com.

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