Pitman Selects Infor eStorefront to Power Online Store

By Susan J. Campbell

TMCnet Contributing Editor

 

Infor announced that its eStorefront solution has been picked by Pitman, a supplier for the graphic communications and wide/grand format graphics printing industries, to power that company’s online store.

With the use of this solution, Pitman’s customers will be able to make purchases from its catalog of printing supplies, software, equipment and professional services, 24 hours a day online. Pitman’s online store was previously powered by an internally developed application which no longer met the customer service requirements of the distribution company.

With the eStorefront eCommerce functionality, Pitman can offer its customers around-the-clock purchasing, service and support. The solution also offers Pitman’s customers a comprehensive search engine with which to view product photos and detailed product specifications, such as safety and warranty information.

"Pitman is always looking for technology tools that will simplify the way our customers transact business with us," said Peter Schmidt, chairman of the board and CEO of Pitman, in a Thursday statement. "Infor eStorefront lets our customers view our comprehensive online catalog and complete orders when it is convenient for them. Our goal is for our customers to have the same confidence ordering online as they do calling in, and our investment in Infor eStorefront enables us to meet that goal."

eStorefront was an easy selection as it offered seamless integration with Pitman’s existing ERP system, Infor ERP SX.enterprise. Infor eStorefront uses existing ERP data to enable the company’s online catalog to include real-time updates on product inventories and order status.

Because of this integration, Pitman customers can view real time inventory levels, helping to minimize time consuming and costly backorders.

"By providing a rich online experience, customer service-oriented distributors like Pitman make it easier for customers to get the information they need when they need it," said Gary Rippen, director, Distribution Industry and Product Marketing, Infor, in Thursday’s statement. "With an e-commerce solution that seamlessly integrates with their ERP system, companies can also leverage ERP data, decreasing time to launch products, thus yielding a faster ROI."

It is important for any online store operator to be able to capture information from customer navigations and purchases and implement this information into multiple applications throughout the enterprise. In doing so, the company can use that information to develop products and services that will appeal to customer preference and will in effect drive revenues and profits. Those organizations that are more in tune with customer preferences are more apt to increase sales and enjoy long term growth.