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HubSpot Generates Highly Qualified Sales Leads With Insight24(R)
(Market Wire Via Thomson Dialog NewsEdge) SAN FRANCISCO, CA, April 2 / MARKET WIRE/ --
Insight24, the leading
business-to-business rich media network of webcasts, videos and podcasts,
announced the completion of a successful lead generation program for
HubSpot. HubSpot provides an inbound marketing system that helps companies
get founded in social media, blogs and online to generate more sales leads.
HubSpot engaged Insight24 for a lead generation initiative to reach
appropriate sales and marketing professionals interested in HubSpot's Internet marketing solutions. HubSpot's
lead generation program on Insight24 not only produced high-quality sales
leads but also was completed one month ahead of schedule.
"HubSpot's website generates a significant amount of traffic and leads, but
these leads can be untargeted. We were seeking for a way to generate
additional sales leads while exposing our content and company to the
perfect buyer profile," stated Mike Volpe, Vice President of Marketing,
HubSpot. "With Insight24, I was able to select specific lead targets -- the
size of the company, title, responsibility and region."
With a syndication network reaching over 13 million unique business and
technology users monthly, Insight24 enables companies to reach targeted
audiences for their marketing and lead generation activities. Insight24
gives organizations the ability to specify lead criteria, such as employee
role, size of company, level of responsibility and geography. Insight24
also provides individuals' viewing details, that is, which webcasts, videos
and podcasts they have viewed on the network.
According to Volpe, the ability to know what content someone has viewed is
beneficial for HubSpot's sales force. Sales representatives can engage
prospects in meaningful conversations about the content viewed and how it
is relevant to the person's company, industry and position. "Unlike a
white paper, which may be downloaded to a desktop and left unread, we were
fairly confident that people watched at least 4-5 minutes of the webinar.
This provided initial exposure to HubSpot and our services," elaborated
Volpe.
HubSpot posted two webinars on Insight24 titled Press Releases 2.0
for Modern Inbound Marketing and 5 Tips to Turn Your
Website Into a Marketing Machine for the lead generation campaign. With
profile targeting and interaction reports, Insight24 provided HubSpot with
better lead quality than other lead generation programs, such as
tradeshows, pay-per-click or white paper directories. Overall, Volpe
estimated that the cost per lead for Insight24 was 75% less than tradeshows
and 50% less than pay-per-click.
"And when you consider the percentage of bad leads, generally speaking,
about 20-25% of our total leads from all programs are bad," Volpe said.
"For our Insight24 program, it's been less than 5%. That's another way that
I measure the quality of the lead."
To learn more about Insight24's lead generation programs, please contact us
at
sales@insight24.com or 877-202-9599.
Links for More Information
-- Screenshot of HubSpot's content on Insight24
-- Screenshot of HubSpot's content on an
Insight24 syndication partner site
-- Links to HubSpot content promoted via Insight24:
-- Press Releases 2.0 for Modern Inbound Marketing
-- 5
Tips to Turn Your Website Into a Marketing Machine
--
Insight24's Company News
About HubSpot
HubSpot is an inbound marketing system that helps your
company get found online, generate more inbound prospects and convert a
higher percentage of them into leads and customers. HubSpot helps companies
get found by more prospects using search engine optimization and marketing,
leveraging blogs and the blogosphere and engaging in online social media.
By using landing pages, lead intelligence and marketing analytics, HubSpot
customers convert more prospects into leads and customers. Based in
Cambridge MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader
free SEO tool is available at www.WebsiteGrader.com.
About Insight24
Insight24? (www.Insight24.com) is a
business-to-business rich media network that aggregates and syndicates over
5,000 webcasts, videos and podcasts from over 190 companies in 32
categories. Insight24's syndication network reaches over 13 million monthly
business and technology visitors. Sample syndication partners include PC
World, ITtoolbox, IT.com, B-eye Network and CustomerThink.
The Insight24 Network is powered by ON24, Inc. (www.ON24.com), the leading global provider
of webcasting and rich media marketing solutions.
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MEDIA CONTACT:
Cece Salomon-Lee
Phone: 415-369-8332pr@insight24.com
Copyright ? 2008 Market Wire, Incorporated
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