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LCD TV Association Expands Roster
[January 20, 2008]

LCD TV Association Expands Roster

(Wireless News Via Thomson Dialog NewsEdge)
The LCD TV Association, a global, not-for-profit marketing trade
association chartered to inform, promote, improve and connect the
entire LCD TV supply chain, announced the addition of eight new
sustaining members: HP, Dolby Laboratories, Westinghouse Digital
Electronics, Fusion Optix, NOVA Chemicals, TVIA, UniPixel and Veritas
et Visus.

The groups said this signals the growing popularity and support for LCD
TVs, and their related supply chain and channels through to the end
consumer, joining together to educate and promote the benefits and
advantages of LCD TVs.

According to DisplaySearch, worldwide LCD TV shipments accelerated in
Q3'07, rising 26 percent Q/Q and 86 percent Y/Y in Q3'07 to a record
20.3M units and a 40 percent unit share of the TV market. LCD TVs
remained the only technology to enjoy Y/Y revenue growth, up 48 percent
Y/Y to $17.5B, for a 66 percent revenue share of the TV market.

"Our industry is at an inflection point for all HDTVs and LCD TVs in
particular, in terms of growth, quality, new technology and market
penetration. The growth has been amazing, with more than 40 million LCD
TV sets sold worldwide in 2006, an estimated 70 million or so for 2007
and a market which should easily exceed 100 million units globally this
year," noted Bruce Berkoff, Chairman of the LCD TV Association.

"We are excited by the growing support for our organization and
educational programs, as well as the breadth, experience and quality of
the new sustaining members we are now announcing, which in addition to
our original seven sustaining members Corning, LG.Philips LCD, Merck
KGaA Darmstadt Germany, Micronas, Olevia, USDC and DisplaySearch,
reflect the growth and penetration in the TV market of ever-better LCD
TV technology. We are happy to continue to play a role supporting this
growth and improving the products and market for everyone," Berkoff

According to Jim Sanduski, Vice President of Marketing for the Managed
Home Americas unit at HP, "HP is happy to join this consumer-focused
organization to help educate end-users about the benefits of our LCD
TVs and connected home products. HP is focused on bridging the digital
silos that exist in the home today between PC and A/V systems by
delivering products and service solutions that help people enjoy their
digital media on their display device of choice: their LCD HDTV."

Since its recent formation in 2007, the LCD TV Association has so far
participated in over ten global industry conferences, shows and
exhibitions, in addition to supporting other worthwhile industry
initiatives and events like the 'Energy Star' program, which is also
supported by the CEA and run by the EPA (Environment Protection
Agency). The LCD TV Association helps bring the consumer viewpoint to
this government program and, often related to 'green' technology. In
fact, the LCD TV Association has recently launched its new 'GreenTV '
logo program to help focus LCD TV manufacturers and brands on reducing
the power consumption requirements of LCD TVs, while making them more
ergonomic and user friendly. The first step in the LCD TV Association's
program is to implement ambient light sensors, which may reduce power
consumption by up to 30 percent, while reducing user eyestrain.

Participants in the program will be awarded with the right to use a
unique 'GreenTV ' logo to help promote the uniform benefits and
understanding of this technology. As homes add TVs and as average
diagonal sizes increase, CE power usage becomes a bigger concern for
our country and our global environment.

"Dolby is pleased to join the LCD TV Association and we are honored to
be aligned with an organization dedicated to furthering the interests
of the LCD TV industry," said Bharath Rajagopalan, Business Line
Director, Dolby Laboratories. "At Dolby we are equally committed to the
LCD display industry through providing Dolby High Dynamic Range
Technologies to improve the performance of LCD displays with LED
backlighting technology."

The LCDTV Association is committed to working with major manufacturers
and the entire supply chain to help reduce the carbon footprint of LCD
TVs today and in the future.

"From the greeting of the basic glass and liquid crystal materials from
Corning and Merck KGaA, to the world's first EPD (Environment Product
Declaration) panels and RoHs approvals by vendors like LG.Philips LCD,
to potential breakthrough enabling technologies like Time Multiplexed
Optical Shutter (TMOS) from UniPixel, we are excited about the role we
can play to continuously promote and inform the public about past,
present and future advances in LCD TV technology," concluded Bruce
Berkoff, Chairman of the LCD TV Association.

LCD TV Association: www.LCDTVAssociation.Org

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Copyright ? 2008 Wireless News

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