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Eutelsat W3A Satellite Tapped by Gateway Broadcast Services for African Pay-TV Platform
[July 01, 2007]

Eutelsat W3A Satellite Tapped by Gateway Broadcast Services for African Pay-TV Platform


(Wireless News Via Thomson Dialog NewsEdge)
Eutelsat Communications announced the conclusion of a five-year
contract for capacity on its W3A satellite with Gateway Broadcast
Services, which is preparing to launch an innovative new pay-TV
platform for sub-Saharan Africa.

Called GTV, the platform will use Ku-band capacity connected to the
African beam on W3A to broadcast direct to homes via satellite in up to
48 sub-Saharan African countries. GTV will initially launch a 15
channel service which will be uplinked to one transponder on W3A from
Eutelsat's teleport in Rambouillet, near Paris.

GTV's objective is to offer a widely accessible pay-TV service
providing a choice of high quality television programming at an
affordable subscription price. The phased rollout of GTV began in East
Africa in late June, to be followed closely by launches in Ghana,
Tanzania, Botswana, Zambia, Zimbabwe and Namibia. GTV has been designed
to vastly increase the numbers of pay-TV subscribers in Africa.

In addition to international films, series, music, sport and religious
programming, GTV will carry locally-produced content from across the
African continent. The service will address the growing popularity of
European football in Africa, including live broadcast rights to 80 per
cent of the UK's Barclays' Premier League football matches for 48
sub-Saharan African countries.

Reception will be possible in every corner of GTV's target markets with
a 90cm dish, a set-top decoder and any colour television. The service
will be encrypted using NDS encryption.

Julian McIntyre, Managing Director of Gateway Broadcasting Services,
said, "Africa currently represents the least penetrated pay-TV market
in the world, but there is a huge appetite for the premium news, sport
and entertainment that pay-TV offers. Eutelsat's single, high-powered
footprint across the continent will help us to dramatically increase
the accessibility of high quality pay-TV to millions of viewers."

Commenting the contract with Gateway Broadcast Services Olivier
Millies-Lacroix, Eutelsat's Commercial Director, said: "We are
delighted to have secured the confidence of Gateway Broadcast Services
for uplinking and broadcasting GTV to homes across sub-Saharan Africa.
From its 7 degrees East orbital location our W3A satellite provides
premium reach to GTV's target markets combined with high power for
Direct-to-Home reception. Its selection by GTV underscores its growing
contribution to the development of digital services across Africa."

((Comments on this story may be sent to [email protected]))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright 2007 Wireless News

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