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Key Changes Facing the Smart Cards Industry - the Contactless Payment Technology OpportunitiesLYON, France --(Business Wire)-- Reportlinker.com announces that a new market research report related to the American credit cards industry is now available to its catalogue. Smart Cards in the U.S.: Contactless Payment Cards http://www.reportlinker.com/p049029/US-smart-cards.html A Smart Time for Contactless As 2006 came to a close, smart cards in the consumer card payments market had reached near full penetration in western European countries such as France and the United Kingdom. What was once a cutting edge technology is now a standard in the wallets of many Europeans. In the United States, this market has struggled to gain a foothold. But, smart cards may now be getting a second chance in the form of contactless technology. The fast-paced American lifestyle continues to put pressure on retailers to serve customers in an ever-more efficient manner. At the same time, card brands such as MasterCard and Visa, are pushing for a bigger slice of the small-tickets payments pie traditionally reserved for cash. The time is finally right for large-scale penetration of smart cards in the payments market. According to the report, Smart Cards in the U.S.: Contactless Payment Cards, roughly 27 million contactless payment cards were in circulation in the United States in 2006. If circumstances permit, that number could top 100 million by 2011. What's more, increased penetration of contactless payments is expected grow transaction volumes and even managed balances for issuers. This targeted report provides in-depth analysis of the small, but potentially large market for contactless payment cards in the United States. For perspective, it includes overviews of the overall smart card market worldwide and in the Untied States and the worldwide and U.S. payments markets. Also included are trends affecting the payments and contactless payments markets and analysis of consumer attitudes towards payment cards derived from the Annual Consumer Survey conducted by Simmons Market Bureau. To complete the report, an in-depth analysis of the potential market including forecasts of number of cards and increases in transaction and purchase volumes through 2011 is provided. What You'll Get in this Report Smart Cards in the U.S.: Contactless Payment Cardsmakes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Smart Cards in the U.S.: Contactless Payment Cards. offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs. How You Will Benefit from this Report If your company is already doing business in the smart card and contactless market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for smart cards and contactless payments, as well as projected markets and trends through 2011. This report will help: Marketing Managers identify market opportunities and develop targeted promotion plans for smart cards and contactless payments. Research and development professionals stay on top of competitor initiatives and explore demand for smart cards and contactless payments Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to use smart cards and contactless payment options. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively. Table of content Chapter 1 Executive Summary -- Scope of Report -- Methodology -- What Is a Smart Card? -- Memory Chip -- Microprocessor Chip -- Smart Card Applications -- Types of Smart Cards -- Contact Smart Card -- Contactless Smart Card -- The Worldwide Market for Payment Smart Cards -- Market Forecast -- Marketing Dynamics -- The Consumer Chapter 2 The Smart Card Contactless Payments Market -- Overview -- Methodology -- What Is a Smart Card? -- Memory Chip -- Microprocessor Chip -- Smart Card Applications -- Types of Smart Cards -- Contact Smart Card -- Contactless Smart Card -- RF Technology Versus RFID Cards -- The EMV Standard -- The Market for Smart Cards -- The Market for Payments -- The Worldwide Market for Payment Smart Cards -- The U.S. Market for Smart Card Contactless Payment Chapter 3 Factors to Growth -- Educate Consumers on Convenience and Safety Factors -- Safety May Not Be a Major Consumer Impasse -- Politicians Cry Wolf on Safety -- Security Measures are Already There -- Retail Acceptance Increasing -- Expanding Definition of Retail Acceptance -- Merchant Benefits ... and Costs -- Added-Value Contactless -- Is Direct Mail Smart for Smart Card Payments? -- Table 3-1 Growth of U.S. Card Solicitations, 1998-2006 (in billions) -- Direct Mail Relevancy Questioned -- Beware The Do-Not-Mail Movement -- Population Growth = Potential Customers -- Reach Out to Minority Populations -- Table 3-2 Purchasing Power of U.S. Minorities: 1990, 2000, 2005 and 2010 (in billion $) -- Gross Domestic Product -- Figure 3-1 U.S. Quarterly GDP, Q1-2001- Q3-2006 (in billion $) -- Interest Rate Dilemma -- Greater Disposable Income -- Table 3-3 U.S. Population's Personal Income and its Disposition, 2004-2005 -- Table 3-4 U.S. Population's Personal Income and its Disposition, 2006 (April-November) -- Consumers May Immediately Mobile-ize -- Near Field Communications (NFC) and Mobile Device Payments Chapter 4 Marketing Dynamics -- Overview -- Retailers a Driving Force in Contactless Integration -- Can Old Card Users Learn New Tricks? -- Advertising Spend of Major Credit Card Marketers -- Selected Smart Card Marketing Initiatives -- Selected Smart Card Product and Design Innovations Chapter 5 Corporate Landscape and Profiles -- Overview -- Corporate Landscape and Significant Industry Events -- Interchange Fee Suits -- Ramifications of Antitrust Suit -- Senate Judiciary Committee and Interchange Fees -- American Express and Discover Sue the Associations -- Corporate Profiles of Credit Card Brands -- MasterCard -- Visa USA -- American Express -- Discover Financial Services -- JCB International, Inc. -- Corporate Profiles of Banks and Other Issuers -- Bank of America -- JPMorgan Chase -- Citigroup -- Wells Fargo -- HSBC North America -- Citizens Financial Group -- Key Bank -- GE Money -- Advanta Chapter 6 The Consumer -- Introduction to Simmons Market Research Bureau Data -- Credit Card Brand Penetration -- Figure 6-1 Consumer and Monthly Credit Card Balances, by Balance Carried, 2006 (%) -- Table 6-1 Household Penetration Rates for Major Credit Card Brands, 2003-2006 (%) -- Credit Card Brand Monthly Usage Rates -- Table 6-2 Household Usage Rates for Major Credit Card Brands, 2006 (%) -- Credit Card Brand Demographic Indicators -- Age Makes a Difference -- Table 6-3 Demographic Indicators for Major Credit Card Brands, 2006 -- Whites and Asians Show Preference -- Higher Education, Higher Income, White Collar Work, Two-Person Households and Home Ownership -- Financial Attitudes by Age and Household Income -- Consumer Reaction to Contactless -- Selected Addresses of Players in the Contactless Market More market research reports? 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