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Eleksen Grows U.S., Asia Pacific Presence - Opens New U.S. West Coast and Pacific Rim Operations
[April 18, 2007]

Eleksen Grows U.S., Asia Pacific Presence - Opens New U.S. West Coast and Pacific Rim Operations


SAN FRANCISCO --(Business Wire)-- Eleksen Group plc (AIM:ELG.L), the inventor and manufacturer of ElekTex(R) touch-sensitive smart fabrics for consumer electronics, apparel and accessories, today announced the expansion of its global presence with the opening of new offices in San Francisco and Hong Kong.

To support Eleksen's unprecedented growth, the company is expanding its business development and sales teams on the West Coast and in the Pacific Rim -- both hot areas for the innovative development of interactive soft-goods.

2006 marked a banner year for Eleksen as the company signed a record amount of deals and was the first smart fabrics company to have an initial public offering. Capitalizing on the large demand for smart fabrics design, innovation and products, Eleksen leads the market in wearables from sportswear to outdoor gear and high-end fashion.


Last year, the company sealed its status as the leader by being the only company in this space to go public and selling over 300,000 units to date. Eleksen's roster of partnerships and customers includes leading companies such as Belkin, Intel, Microsoft and Apple. Eleksen's ElekTex(R) is the smart fabric sensor of choice by name brands such as Zegna, Spyder and O'Neill.

"With demand for wearable technology growing swiftly worldwide, it became eminently clear that these new San Francisco and Hong Kong facilities were a necessity to keep us ahead of the curve," said Robin Shephard, CEO of Eleksen. "This reflects our continued growth in both markets and the immense promise that Eleksen is bringing to consumer electronic and wearable technology markets."

Eleksen's new offices are located at:

Hong Kong:          San Francisco:
One Exchange Square      795 Folsom Street
Level 39           1st floor
8 Connaught Place       San Francisco, California
Central Hong Kong



About Eleksen

Eleksen Group plc is the world leader in touch sensitive interactive textiles for electronics interface design. The company's core technology, ElekTex, is a unique electro-conductive fabric touch pad optimized for the creation of flexible, durable and rugged fabric touch screen interfaces. ElekTex is used in applications ranging from wearable electronic controls for consumer electronics and industrial wear to lightweight, low-power touch interfaces for CE accessories, telematics, military, transportation and space suits. It replaces the hard touch pads, flexi-circuits and polymer switches which have limited the growth of the wearable electronics markets. Eleksen licenses ElekTex and reference design to manufacturers for use in custom electronics design and also markets a range of ready-to-integrate solutions for garment, bags and accessories manufacturers. Eleksen is headquartered in Pinewood Studios near London, England.

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