TMCnet News
BIO Creates ''myBIO'' Personal Event Planning Technology for Attendees and ExhibitorsWASHINGTON --(Business Wire)-- The Biotechnology Industry Organization (BIO) today announced the launch of myBIO, a new event search-engine and personalized web-based tool for attendees and exhibitors of the 2007 BIO International Convention. The myBIO web portal - available immediately through the show's website at www.bio2007.org/mybio - mines through the event database of companies, technologies, people and educational programs to generate custom reports, event schedules, suggested attendee connections and event maps tailored to the individual needs and interests of each registered attendee and exhibitor. The 2007 BIO International Convention, the global event for biotechnology, runs May 6-9 in Boston, Massachusetts. Through this new myBIO portal, registered attendees will receive by e-mail a pre-show, personalized report detailing technologies, people, companies and educational seminars that are most relevant to their needs - all based on a list of preferences and demographics attendees provide when they register. "myBIO will deliver focused, relevant information to all of our attendees, based on their needs and preferences," commented Robbi Lycett, vice president, Conventions & Conferences. "This personalized service will help participants customize their visit to Boston - creating a more productive environment for attendees' valuable time during our four day convention." myBIO serves the needs of exhibitors through SmartBooth(TM), a suite of web-based tools to enable exhibitors to achieve objectives in areas such as brand awareness, driving quality booth traffic, product launches and international marketing. SmartBooth uses "push" technology to let exhibitors know which registrants are actively searching for the products they offer and enables them to reach these prospects before, during and after the event, contingent upon the attendee's authorization to be contacted. SmartBooth is the exhibitor's tool for tapping into the active online community of convention registrants. myBIO utilizes You-Based(TM) relationship technology that dynamically personalizes the event experience around the unique needs and interests of each active or prospective attendee and exhibitor. "After a series of attendee and exhibitor surveys from the 2006 event in Chicago, we saw that our attendees needed more assistance in navigating the 200 breakout sessions and more than 1800 exhibitors within the BIO Exhibition. We evaluated several options and found the BDMetrics You-Based(TM) relationship technology, which continually matches the interests of an attendee to the event content. Access to this technology also will be provided on-site through live look-up kiosks throughout the show, which will generate lists of relevant exhibitors and maps plotting their individual location on the exhibition floor," commented Margaret Core, director of Sales and Marketing, BIO Conventions & Conferences. BDMetrics is a privately-held company based in Baltimore, MD. Additional information is available online at www.bdmetrics.com. Advance media registration for the BIO International Convention is now available online. Registration is complimentary for credentialed members of the news media. To register, please visit www.bio2007.org/Media. Reporters and editors working full-time for print or broadcast news organizations may register on site with valid media credentials. All freelancers, college and online publications are strongly encouraged to register in advance by Friday, April 20, 2007. About BIO BIO represents more than 1,100 biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and 31 other nations. BIO members are involved in the research and development of healthcare, agricultural, industrial and environmental biotechnology products. BIO also produces the annual BIO International Convention, the global event for biotechnology. Upcoming BIO Events -- 2007 World Congress on Industrial Biotechnology and Bioprocessing March 21-24 Orlando, FL -- BIO International Convention May 6-9, 2007 Boston, MA -- BIO VentureForum-East 2007 June 18-20, 2007 Montreal, Canada -- BIO Mid-America VentureForum 2007 Sep. 24-26, 2007 Milwaukee, WI |
