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Oracle unveils strategy to extend CRM leadership in Asia Pacific
(Malay Mail Via Thomson Dialog NewsEdge) TO widen its leadership in Customer Relationship Management (CRM) across Asia Pacific, Oracle unveiled its strategy to help Asia Pacific organisations transform into customer-centric organisations by focusing on improving customer satisfaction and loyalty, as well as attracting new customers - key for organisations to achieve increased competitiveness, profitability and shareholder value.
Oracle's four-pronged strategy is anchored on delivering: 1) the industry's most comprehensive CRM portfolio - combining `best-of-breed' CRM functionality with deep industry capabilities; 2) the widest flexibility in CRM solution and deployment options - from onpremise enterprise solutions to hosted On Demand solutions; 3) a clearly-defined product support and development roadmap to enable customers to derive significant long-term value from their CRM investments; and, 4) increased investment in dedicated CRM sales, services, consulting and marketing resources to service local market growth and ensure positive customer outcomes.
Following its acquisition of Siebel, Oracle continued to build on Siebel's successful track record and operating model in Asia Pacific by retaining and integrating CRM expertise, as well as increasing investment in CRM resources across the region.
According to global growth consulting company Frost & Sullivan, Oracle is number one in CRM in Asia Pacific, with more than 31 per cent market share.
Oracle has today more than 4,800 applications customers across Asia Pacific (excluding Japan).
Of this, more than 20 per cent are running Oracle CRM applications.
Globally, Oracle leads the CRM market, with more than five million live end users and more than 150 million registered self-service users.
Oracle's FY06 performance, along with the growing number of new wins and `live' deployments in CRM across key industries, validates Oracle's leadership and capability in helping customers realise significant business value from their CRM solutions.
"Organisations are competing in a global marketplace that requires them to be extremely agile and responsive, especially in managing distributed customer information," said Oracle Asia Pacific's CRM business vice-president Paul Appleby.
"We are leading the way in innovation by combining front-office and back-office, as well as industry-specific solutions within the Oracle CRM footprint.
The result of this: Oracle is gaining significant customer success and momentum for CRM across all industries and size of companies, from large enterprises to small-and-mid-sized businesses." According to Frost & Sullivan, the CRM market in Asia Pacific is forecasted to grow at a compound annual growth rate (CAGR) of 10.3 per cent, between 2004 and 2011, to reach US$387.8 million (RM1.3 billion).
Oracle's ability to provide the industry's most comprehensive CRM portfolio puts it in a strong position to address the market demand in Asia Pacific.
Niche CRM vendors today can only provide limited functionality or deployment choice, on proprietary platforms.
As a result, Oracle is poised to gain market share in major growth sectors across Asia Pacific, including manufacturing, information and IT-enabled services (IT&ITES), government, telecommunications, financial services, banking and insurance.
Oracle is also the leading the way in driving regional adoption of innovative CRM solutions, in areas such as Analytics, Marketing and Loyalty, Hosted CRM and Mobile CRM.
Copyright 2006 The New Straits Times Press (Malaysia) Berhad. Source: Financial Times Information Limited - Asia Intelligence Wire.
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