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Cable TV profiting on U.S. campaign ads
[August 28, 2006]

Cable TV profiting on U.S. campaign ads


(UPI Top Stories Via Thomson Dialog NewsEdge) An unprecedented amount of money is being spent on cable TV advertising in the run-up to November's U.S. mid-term elections, The Wall Street Journal reports.

The Campaign Media Analysis Group reported campaign spending on U.S. House, Senate and gubernatorial races has pushed local TV-ad spending above $311 million as of mid-August, up 45 percent from the same point in 2004 and more than three times as much as in 2002.



Cable TV executives credit U.S. President George Bush's use of national cable ads in his 2004 re-election campaign for the interest of other candidates now. Demographic data showed Republicans tend to watch more cable programming, while Democrats tend to watch more broadcast television.

Meanwhile, most candidates have unusually rich war chests, the Journal said. By the end of July, the Republican National Committee had raised $176 million this election cycle, compared to the Democrats' $95 million, PoliticalMoneyLine reported.


Copyright 2006 United Press International

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