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ITunes offers more MTV programs
[June 30, 2006]

ITunes offers more MTV programs


(Daily News (Los Angeles) (KRT) Via Thomson Dialog NewsEdge) Jun. 30--Television offerings on Apple's iTunes got a lot more diverse Thursday with the addition of selected programs from MTV Networks' Spike TV, Logo, Nick at Night, TV Land and The N cable channels as well as the flagship MTV channel.



Fans can pay $1.99 to download shows ranging from the new action series "Blade: The Series" to the comedy prank show "Viva La Bam" to the gay-themed drama "Noah's Arc." ITunes is offering the two-hour premiere episode of Spike TV's "Blade: The Series" for free until July 11.

MTV Networks has already enjoyed success through the iTunes Music Store with episodes of its Comedy Central hit "South Park," which has sold more than 1 million episodes.


"MTV Networks' programming has been a hit with customers since launching on iTunes earlier this year," said Eddy Cue, Apple's vice president of iTunes.

Other new selections include: "Fatherhood," an animated series based on Bill Cosby's best-selling book of the same name; "Viva La Bam" which documents the life of skateboarding pro and "Jackass" star Bam Margera; "Disorderly Conduct" which features outrageous video footage from police precincts across the country; and "Beyond the Break," a drama series about the competitive world of female surfing.

"Our brands create some of the most vibrant, entertaining and pop culture-defining programming today," Nicholas Lehman, executive vice president of MTV Networks Digital Media said in a statement. "We're excited to add more of our diverse programing to iTunes and to connect a broad digital audience with our bold entertainment content."

Cue said iTunes now offers more than 150 network and cable television shows for viewing on a computer or iPod.

To date, the online video store has sold more than 35 million videos.

The iTunes Music Store features a selection of more than 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows including ABC's "Lost" and "Desperate Housewives" and NBC's "Law & Order" and "The Office" among many others, plus more than 3 million songs from the major music companies and more than 1,000 independent labels.

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