TMCnet News
OnForce Names eBay Motors Executive to Head Marketing and Product Management; Paul Nadjarian Brings Distinctive Marketplace Perspective as OnForce Senior Vice President of MarketingNEW YORK --(Business Wire)-- May 18, 2006 -- OnForce, the only online marketplace for on-site technology services, announced the appointment of Paul Nadjarian as senior vice president of marketing. Nadjarian joins OnForce from eBay Motors, where he was responsible for the development of the eBay Motors Parts & Accessories business, which he grew to become the world's largest on-line marketplace for parts and accessories and one of the largest categories on eBay. In his position with OnForce, Nadjarian will apply his intimate knowledge of online marketplace operations to manage product strategy and product management. In addition, he will head up the company's corporate communications efforts including national advertising, public relations, Web-based promotion and direct marketing. "Paul's remarkable ability to understand, connect with and model the online marketplace dynamic will be an important foundation of our efforts targeting IT service professionals and companies in the services business," said OnForce President Kevin Gilroy. "Throughout his career, Paul has built successful operations based on an astute marketplace perspective. His thought leadership in product strategy, management and marketing will significantly amplify the impact of OnForce in the IT services sector." Before his work with eBay Motors, Nadjarian held positions in sales and marketing with Ford Motor Company. He ran Ford's lead-management solution team and was co-founder of Greenleaf, Inc., an automotive recycling venture within Ford. Nadjarian is a graduate of the University of Michigan and earned an MBA from Harvard University. About OnForce Headquartered in New York City, OnForce is the only Web-based on-demand marketplace for on-site technology services. OnForce enables large and small enterprises to compete more effectively in today's global digital economy by increasing business efficiency; gaining immediate access to highly qualified technical experts, regardless of geographical location; and enabling quick delivery of high-quality technical services to companies and individuals. OnForce's patent-pending platform enables direct buyer control, reducing management costs, improving service levels and empowering both service buyers and providers by offering faster response times than traditional methods. The OnForce network encompasses nearly 14,000 qualified service providers nationwide and serves thousands of national, regional and local businesses and individuals. For more information, visit www.onforce.com. |
