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Nephin Games Partners with Vimio to Distribute WKN Kickboxing Over Mobile Devices; WKN Kickboxing Now Available to Mobile Operators Across the GlobeLAS VEGAS --(Business Wire)-- April 7, 2006 -- Nephin Games, a world leading developer of community based mobile games based in Galway, Ireland, today announced a global agreement with Vimio Ltd., a leading provider of media distribution solutions and content to Mobile Network Operators (MNOs), to distribute WKN Kickboxing for mobile phones world-wide. WKN will be launched initially in the Middle East with further roll-outs in Asia to follow. "We are pleased to partner with Nephin Games and to add their award-winning game WKN Kickboxing to our portfolio of single and multiplayer games. Nephin's award-winning game fits nicely with our strategy to satisfy mobile subscribers' increasing demand for high quality content," said Padraic Marren, VP Business Development at Vimio. Nephin Games Ltd is a world leading developer of persistent, socially interactive games for mobile phones. The WKN game was designed by Nephin not only to promote the World Kickboxing Network brand, WKN, but also to capture vital customer information and establish a unique Customer Relationship Marketing communications channel via Nephin's patent-pending Community Metrics platform. Liam Moran, Director of Sales Nephin Games stated, "This agreement allows us to reach a truly global audience for both our games and our brand partners through Vimio's broad distribution network. This represents a watershed for Nephin Games allowing us to provide current and future brand partners access to hundreds of millions of potential mobile game consumers." About Vimio plc. Vimio offers mobile operators and content providers an end-to-end solution for mobile content distribution. This includes an advanced DRM (digital rights management) system to prevent unauthorized copying of copyright protected material. Live TV, full track music, video, karaoke, ring tones, Java games audio books and other mobile content can all be distributed with one common distribution platform over CDMA, 2.5G, EDGE and 3G networks. For more information, visit www.vimio.com. About Nephin Games Ltd. Nephin Games enables the creation of profitable mobile communities for the world's largest brands. Brand-centred games built on Nephin's Community Metrics platform encourage player interaction and messaging, and support viral growth of the community. Direct and ambient marketing metrics gathered and collated by the platform allow for profiling behaviours, preferences, and demographics, while in-game 360 degree communications allow brand champions to understand and market more effectively to their community. |
