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Quark Selects SicolaMartin as Advertising Agency of Record; New Campaign Launches for QuarkXPress 6.5
AUSTIN, Texas --(Business Wire)-- May 24, 2005 -- SicolaMartin, a division of Young & Rubicam Brands, today announced that it has been named agency of record for Quark Inc., a leading developer of technology solutions that transform the business of creative communications. SicolaMartin will provide comprehensive marketing and advertising services for Quark that will include print and online advertising, media and integrated marketing.
The first print ad campaign which began running in publications last month, including AdAge, AdWeek, Communication Arts, HOW and MacWorld, features the latest version of Quark's flagship software, QuarkXPress 6.5. QuarkXPress is powerful layout software with an intuitive, versatile interface that lets you combine design and productivity features to produce dynamic results. The new print ads highlight interesting stories of how customers are using QuarkXPress to convert their artistic visions as well as common, unassuming projects into extraordinary designs. The ads encourage Quark users to tell their own compelling story of the most interesting project that they've worked on by sending an e-mail to yourstory@quark.com.
"At Quark, we're gaining insights for new products and services by carefully listening to our customers. That's making us a better company and assuring that we stay competitive," said Susie Friedman, Senior Vice President of Marketing. "SicolaMartin brings a talented and experienced team to the creative table that is helping us continue the dialogue and broaden the scope of our communication with our customers and partners."
As part of their effort to truly understand the product, the creative team at SicolaMartin has been using QuarkXPress 6.5. The team, impressed by Quark's powerful versatility, has deployed the product agency-wide and will soon be a beta test site for QuarkXPress 7.0.
"We are thrilled to be working with Quark -- whose products are a mainstay in our industry -- to help further their success. Our team is benefiting from the features of the 6.5 product and we're thrilled to be among the first to try the new functionalities and capabilities in the beta testing for 7.0," said Steve Martin, Executive Creative Director and co-founder of SicolaMartin. "Quark's impressive investment in new products and solutions is helping them expand their importance to creative businesses like ours, with new offerings from the desktop into the enterprise."
About SicolaMartin
Austin, Texas-based SicolaMartin is one of the top business-to-business technology marketing and communication firms in the United States. The agency forges technology literacy, marketing depth, creative finesse and addictive client service to create integrated marketing, design, advertising, direct marketing, e-marketing and interactive services. As a wholly owned subsidiary of Young & Rubicam Brands, SicolaMartin has over 15 years of technology-focused experience serving clients from start-ups to global brands such as AMD, BMC Software, McDATA, Oce Business Services, Overland Storage and Sybase.
NOTE TO EDITORS: In "Oce Business Services" above, the "e" in "Oce" is accented. It was removed for transmission purposes only.
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