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Sony Entertainment's Fame Gurukul (A Reality Show Like American Idol) Now on SifyMax!; India's First Broadband Portal to Host Previous Episodes, Live Chats With Contestants & Exclusive 'Behind the Scenes' Videos
CHENNAI, India --(Business Wire)-- July 7, 2005 -- SifyMax.in, India's first broadband content site from Sify Ltd (Nasdaq:SIFY), India's premier Internet, networks and eCommerce services company, announced today its partnership with Sony Entertainment Television for hosting previous episodes of Fame Gurukul, live chats with the contestants, as well as exclusive 'behind the scenes' videos of the Gurukul. These will be available only on SifyMax.in.
Fame Gurukul, on air from July 1, 2005, is a Daily Reality Show about 12 talented singers who give up everything to enter the coveted music academy. The show captures their arduous journey to becoming the nation's biggest singing sensations. Aspirants are known to have done some extraordinary things to get into the academy, determined to do anything to succeed! The cameras follow the contestants' struggles by the hour, recording their progress toward stardom. These exclusive 'behind the scenes' videos can be accessed from the Fame Gurukul pages on http://famegurukul.sify.com.
Speaking on Fame Gurukul's association with SifyMax, Mr. Tarun Katial, Executive Vice President and Business Head, Sony Entertainment Television, said, "Sony Entertainment Television is delighted to partner with Sify for our daily reality drama -- Fame Gurukul. We are sure that Sify's extensive distribution of 2500 iWays cyber cafes across India will especially help us reach viewers and build extreme interactivity into the show. With this first of its kind marketing innovation, viewers can get a sneak peek into all the behind the scenes drama and excitement of Fame Gurukul, exclusively on SifyMax.in."
Commenting on this initiative Mr. Ajay Nambiar, Head Consumer Channels, Sify Ltd, said, "SifyMax.in is India's first broadband portal and the partnership with Sony Entertainment for Fame Gurukul is a first for the entertainment industry. Besides catching up on episodes they've missed, viewers can also interact with their favourite contestants through video messages or a live chat! The magic of broadband comes alive with the SifyMax-Fame Gurukul partnership."
SifyMax.in will provide viewers with unprecedented behind the scenes videos and complete updates on all the contestants at Fame Gurukul. The updates will be hosted thrice a day -- morning, evening and night, enabling viewers to catch up with their favourite contestants at leisure.
Apart from being the official partners for the website and broadband content, a huge range of Fame Gurukul merchandise will be exclusively sold at the Sify Mall on Sify.com.
About Sify Max:
www.SifyMax.in is India's first broadband content portal with an enormous range of music, news & exciting audio and video entertainment content. This includes ten radio channels with 24X7 music across genres like Bollywood hits, Indipop, Pop, and International in Hindi, English and Tamil. Music videos, movie clips with behind the scenes footage, interviews & the latest movies trailers from Hollywood, Bollywood and other Indian films are available to entertain users at the time of their choice. News from trusted & popular channels including BBC World and Aajtak ensure users can catch up with the news when convenient. SifyMax also aggregates the best podcasts on the web! The site is designed to be absolutely delightful for broadband Internet users.
For more information about SifyMax, visit www.sifymax.in.
About Sify:
Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 99 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber cafe chain across 90 cities. The company's network services, data center operations and customer relationship management are accredited ISO 9001:2000.
For more information visit the corporate site www.sifycorp.com.
Forward Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.
For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risks Related to Our Business" in the company's report on Form 20-F for the year ended March 31, 2005, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at www.sec.gov.
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