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The Weather Channel(R) Launches SMS Trivia Around Hurricane Week; Text Trivia Campaign Supports Special Theme WeekVIENNA, Va., June 2 /PRNewswire/ -- The Mobile Media Company, the personal broadcaster (http://www.mobilemedia.com/), and The Weather Channel (http://www.weather.com/) today announced the launch of a non-premium, text- messaging trivia promotion to support Hurricane Week on The Weather Channel. The week of special programming runs from June 5-11, 2005, and marks the official start of hurricane season. "In addition to engaging consumers with Hurricane Week, the launch of our text trivia campaign follows our commitment to use all channels, especially mobile, to keep people aware of the importance of preparing for severe weather conditions, including the notorious hurricane season," says Louis Gump, Vice President for Mobile for The Weather Channel Interactive. Supported by the leading North American wireless carriers, this text trivia promotion paves the way for the impending launch of a host of innovative, mobile information services from The Weather Channel and Mobile Media. The trivia campaign follows on the success of the network's 24-hour weather text alert service (4CAST), which was launched together with Mobile Media in October of 2004. "We are excited about the launch of The Weather Channel text trivia campaign, and the forthcoming series of advanced mobile information services which will support their mission," says Steinar Svalesen, Executive Vice President and General Manager of Mobile Media North America. "The weather is something we can't control, yet it can have a huge impact on our day. These services will provide mobile users the most up-to-the-minute weather alerts so they can be prepared when it counts." Hurricane Week comprises seven days of special programming that includes a new, hour-long special and twelve of the network's most dramatic Storm Stories episodes. Full programming details can be found at http://www.weather.com/. About Mobile Media The Mobile Media Company is the leading producer and global distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The Company currently engages with an audience of over 500 million mobile throughout Europe, North America, South America and Asia Pacific, working in partnership with mobile network and portal operations, media companies and brand managers and agencies. Mobile Media is headquartered in Oslo, Norway, with offices and technology development centres in UK, Romania, Hong Kong, China and the US. For more information, please visit: http://www.mobilemedia.com/ or send an e-mail to [email protected]. About The Weather Channel The Weather Channel, a 24-hour weather network, is seen in over 88 million U.S. households. Its Web site, weather.com, reaches more than 25 million unique users per month. Its content is currently ranked the 10th most popular in the U.S. by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 8 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA- based, privately held media company. CONTACT: Mobile Media: General: [email protected], or US: David DiRamio, +1-610-642-8253, [email protected], for Mobile Media; or Norway: Steinar Svalesen, Mobile Media, + 47-9572-8490, [email protected]; or UK: Kevin Taylor, [email protected], or Gary Marshall, [email protected]; or The Weather Channel: Matt Boyter, +1-770-226-2191, [email protected]. Mobile Media Company CONTACT: Mobile Media: General: [email protected], or US: DavidDiRamio, +1-610-642-8253, [email protected], for Mobile Media; or Norway:Steinar Svalesen, Mobile Media, + 47-9572-8490,[email protected]; or UK: Kevin Taylor, [email protected],or Gary Marshall, [email protected]; or The Weather Channel: Matt Boyter,+1-770-226-2191, [email protected] Web site: http://www.weather.com/ Web site: http://www.mobilemedia.com/ |