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Playboy TV Customers First to Subscribe Via Premium Rate Text MessagesMIDDLESEX, England, April 11 /PRNewswire/ -- Playboy TV UK, a leading provider of high-quality, entertainment programming for adults, is the first broadcaster to allow customers to pay for their TV subscription via premium rate text messages. This new subscription method is provided in partnership with Yakara plc who manages the text message service. By texting "go" to 89191, Sky customers can now subscribe to a six channel package including Playboy TV, the Adult Channel, Spice Extreme and three Climax3 channels. They then pay for their subscription via their cell phone bill which reflects charges for twenty premium rate text messages at pounds Sterling 1.50 each per month. Signing up to the service simply involves replying to three messages asking for the customer's telephone number, postcode and Sky viewing card number. This information is verified before the service is activated to prevent unauthorized access. The subscription is then activated within 2 hours. Commenting on the deal, Richard Gale, Director of Marketing & Sales, Playboy TV UK said: "We are very excited to be at the forefront of new technology. Text messaging has become part of our everyday lives and consumers are used to signing up to services using this method. However, this new service takes things a step further by allowing the customer to pay using this method too. It is very exciting to be the first broadcaster in the UK to use SMS technology in this way." Stuart Malcolm, Managing Director of Yakara plc said: "This is a UK first. We have made the ordering and payment of TV content as easy as voting for a reality TV show. Yakara is delighted to be working with such an innovative brand as Playboy TV, who has immediately seen the business benefits of using SMS Text Messaging as an automated channel for customer interaction." About Playboy TV UK Playboy TV UK operates Playboy TV, The Adult Channel, Spice Extreme and Climax3 which are among the biggest and most popular adult entertainment television networks in the UK. Available on Sky Digital, ntl and Telewest platforms, the channels are available as encrypted premium services on a monthly subscription and Pay Per Night basis. Playboy TV UK is a subsidiary of Playboy TV International. About Playboy TV International Playboy TV International, wholly owned by Playboy Entertainment Group, Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops and operates quality adult entertainment television networks worldwide under the Playboy TV and Spice brands. PTVI has full ownership of Playboy TV, The Adult Channel, and Spice Extreme in the United Kingdom and Europe as well as an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin America & Iberia. Playboy TV International is headquartered in Los Angeles with major presence in key European and Asian markets. Under strategic alliances with leading international partners, PTVI operates branded networks in Australia, France, Germany, Hong Kong, Israel, South Korea, New Zealand, Poland, Scandinavia, and Turkey. Playboy TV International Janis Woolley of Playboy TV, +44-20-8581-7420, [email protected] |