Association Management Solutions --AMS-- to Manage Forums in Key Areas of Broadband Content Delivery and Packet Communications

CHICAGO --(Business Wire)-- June 21, 2004 -- AMS Welcomes the Broadband Content Delivery Forum (BCD Forum) and the International Packet Communications Consortium (IPCC) as Clients

Association Management Solutions (AMS), based in Fremont, California, has expanded its client roster of industry leading groups to include the Broadband Content Delivery Forum (BCD Forum) and the International Packet Communications Consortium (IPCC). AMS will provide dedicated staff and management services to both forums.

"We are fortunate to serve many of the groups leading technology innovation today," said Kirsten Machi, a partner at AMS. "The BCD Forum and the IPCC exemplify this technology leadership and bring AMS into some new areas that complement the work we do for our other clients. We look forward to a successful partnership with each group."

The BCD Forum is an independent, non-profit trade association that addresses the business of broadband. Members, which include some of the most important players in the broadband industry, work collaboratively to identify the issues, options and opportunities associated with monetizing broadband networks and to demonstrate that multi-vendor solutions can profitably deliver content-rich consumer and business services across wireline and wireless networks.

The BCD Forum unites the content delivery industry worldwide, which is composed of content providers, network service providers, hardware and software developers, and content delivery service providers. As an independent, non-profit, cross-industry organization, the BCD Forum addresses the needs of all major stakeholders involved in broadband content delivery.

"The spotlight is on rich media broadband services now that high bandwidth connections have become more pervasive in the consumer market," said BCD Forum Chairman Derek Kuhn. "To leverage this opportunity, the BCD Forum needs an association management firm that can help it achieve the next level of growth. We think AMS is the right partner to accomplish that."

The mission of the IPCC is to develop the market for all products, services, applications and solutions that utilize packet-based voice, data and video communications technologies, regardless of transport medium -- wireless, copper, broadband, fiber optics, or other.

"We are in a high-growth part of the industry and it was essential for us to pick a management firm capable of matching our pace," said Michael Khalilian, chairman and president of the IPCC. "We've got a lot to get done in a finite amount of time and we think AMS is the right partner to help us meet our goals."

The IPCC evolved from the International Softswitch Consortium (ISC), the industry's longstanding advocate, advancing the maturation of packet-based network technologies and markets. Founded in 1999, the ISC was the forum devoted to the worldwide advancement of softswitch interoperability, promoting the growth of Internet-based multimedia communications and applications. The IPCC continues to build on the groundbreaking work of the ISC.

Other AMS Clients:

The Digital Subscriber Line Forum (DSL Forum) is an international industry consortium of nearly 200 leading service providers, equipment manufacturers and other interested parties focused on developing the full potential of broadband DSL to meet the needs of the mass market. With the established goal of 200 million customers by 2005, the DSL Forum works to streamline processes, develop specifications and share best practices that set the stage for effective deployments, as well as explosive global DSL growth.

The Ethernet in the First Mile Alliance (EFMA) promotes standards based Ethernet in the First Mile technology and encourages the utilization and implementation of Ethernet in the First Mile as a key networking technology for local subscriber access networks.

The Gaming Standards Association (GSA) is the gaming industry's leading standards forum tasked with developing open, industry-developed, communication standards that provide a solution and/or improvement to the communications currently utilized. The association strives to create value by facilitating technological innovations and efficiencies for the gaming community and believes that supporting standardization will result in streamlined operations, increased efficiencies, and cost-effective technological solutions that are readily available to everyone.

The MPLS and Frame Relay Alliance (MFA) is an industry-wide association of networking and telecommunication companies focused on advancing the deployment of multi-vendor multi-service label switching networks and associated applications. The MFA is driving worldwide deployment of multi-vendor MPLS and Frame Relay networks, applications and services through interoperability initiatives, implementation agreements and educational and marketing resources and programs.

The Multiservice Switching Forum (MSF) is a global association of service providers and system suppliers committed to developing and promoting open-architecture, multiservice switching systems. Founded in 1998, the MSF is an open-membership organization comprised of the world's leading telecommunications companies. The MSF's activities include developing implementation agreements, promoting worldwide compatibility and interoperability, and encouraging input to appropriate national and international standards bodies.

The Network Processing Forum (NP Forum) was formed in February 2001 to accelerate the development of next-generation networking and telecommunications products by establishing common specifications that will enable equipment providers to significantly reduce their design burdens. The forum delivers specifications for using programmable network components that reduce equipment time-to-market while dramatically increasing time-in-market.

The Optical Internetworking Forum (OIF) is a worldwide non-profit organization with membership open to any organization interested in shaping the future of optical internetworking. OIF encourages cooperation among telecom industry participants including equipment manufacturers, telecom service providers and end users by promoting global development of optical internetworking products that are compatible and interoperable worldwide.

The mission of the Service Creation Community (SCC) is to rapidly build and deliver revenue-generating applications, content and network services to business and residential consumers, enabling the service provider to achieve a faster return on investment.

About Association Management Solutions

Based in Fremont, California, Association Management Solutions provides experienced staff and infrastructure for both established and new industry associations. AMS is a full service management firm that provides membership communication and recruitment, administration, web infrastructure, financial management, event and meeting planning, document and communication development, legal and marketing services to its clients. AMS clients include the DSL Forum, Optical Internetworking Forum, Multiservice Switching Forum, Multi Protocol Label Switching and Frame Relay Alliance, Network Processing Forum, Ethernet in the First Mile Alliance, Service Creation Community, the Gaming Standards Association, the Broadband Content Delivery Forum and the International Packet Communications Consortium. More information on Association Management Solutions is available at www.amsl.com or by calling 510-608-5900 or e-mailing info@amsl.com.

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