| [October 26, 2004] |
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QuestionPro Survey Software Launches Anonymity Assurance Program for Survey Respondents
SEATTLE --(Business Wire)-- Oct. 26, 2004 -- QuestionPro Inc., a leading provider of online survey software, today announced the general availability of a program that guarantees anonymity to survey respondents. Under the program, QuestionPro acts as the independent entity providing technology services between researchers and survey respondents. QuestionPro, using a combination of technology and contractual agreements guarantees that survey responses can never be linked to personally identifying information like email addresses, IP addresses etc.
"Our research has shown that users are most concerned about their privacy when responding to online surveys," offers Vivek Bhaskaran, CEO of QuestionPro. As an independent technology provider QuestionPro is uniquely positioned to provide assurances that survey researchers using the QuestionPro Survey Software never have access to both personally identifying information as well as the individual responses at the same time.
Online surveys are immensely popular because of the ease of deployment as well as its low cost. However, with the privacy concerns surrounding the online medium, users are wary about privacy and anonymity claims made by researchers. The Respondent Anonymity Assurance program is aimed at reinforcing the right to privacy as well as anonymity for the respondents while at the same time making it easy for researchers as well as customers to communicate with each other using online surveys.
QuestionPro Survey Software allows market research professionals and researchers to conduct and analyze online surveys. The Respondent Anonymity Assurance program is designed to satisfy Institutional Review Boards (IRB's) and corporate policy requirements of many companies.
About QuestionPro, Inc.
QuestionPro.com offers market research software for the creation, distribution and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. Hundreds of market-leading companies have utilized QuestionPro's Web-based survey software for their market research initiatives. For more information on QuestionPro see www.questionpro.com.
More details about the Respondent Anonymity Assurance can be found at:
http://www.questionpro.com/security/
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