Internet Infinity, Inc.: ``Sex Still Sells'' -- But First Romance and Companionship, Says Internet Infinity Director
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[November 11, 2004]

Internet Infinity, Inc.: ``Sex Still Sells'' -- But First Romance and Companionship, Says Internet Infinity Director

REDONDO BEACH, Calif. --(Business Wire)-- Nov. 11, 2004 -- Internet Infinity, Inc. (OTCBB:ITNF) has retained Ms. Marilyn Taylor as the new Director of Special Singles. Special Singles is one of the primary areas of Internet Infinity's new women's portal.



Sex still sells, but first you have to get the attention of the men and women who are searching for that special someone, which is just what Ms. Taylor has in mind. Marilyn has had great success working with online dating sites, giving advice, and contributing to successful matches.

"Sex is not the primary goal of our site; however, it is dating for fun and companionship with a little romance mixed in, which is what women truly want," states Ms. Taylor, and "what consenting adults do together is their business. Providing members with the attention and help to find what they want is what Special Singles is all about."



The business of Special Singles, a new Internet dating site to be released before the end of this year, is to bring nice people together in the easiest and most comfortable way possible. Marilyn brings years of experience working with match dating, marketing and technology. In 1997 she founded Marilyn Rose, a consulting group that works with clients interested in developing affinity portals and online communities.

In particular, Marilyn is finishing her MBA/TM in a few weeks and has become a self-taught Internet dating expert (there are no college courses) on the vicissitudes and virtues of online dating services, even creating a website that is the Web equivalent of an advice column on romance. She is also writing a book on the subject of online dating. Ms. Taylor will manage the day-to-day operations of Special Singles for Internet Infinity, Inc.

Any forward-looking statements contained in this press release are qualified in their entirety by the complete discussion of risks set forth in the company's most recent Annual Report on Form 10-K and Quarterly Reports 10-Q filed with the Securities and Exchange Commission and available on the Web site (www.sec.gov) and other sites.

Internet Infinity and its logo are trademarks of Internet Infinity, Inc.

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