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Everett Roach Joins NuCORE Technology as Senior Vice President, Worldwide Sales
[April 28, 2004]

Everett Roach Joins NuCORE Technology as Senior Vice President, Worldwide Sales

SUNNYVALE, Calif. --(Business Wire)-- April 28, 2004 -- Industry Veteran Brings More Than 24 Years of International Sales, Marketing and Product Development Expertise to the Company

In a strategic move to strengthen its global sales activities, NuCORE Technology today announced that it has named Everett Roach to the position of Vice President, Worldwide Sales. Roach has more than 24 years of experience in international sales, marketing and product development for a variety of global semiconductor companies. In his new role, Roach will be responsible for all sales activities throughout the world, including the direct management of sales teams in the United States and Japan. He will also oversee the expansion of NuCORE's sales efforts in Europe and in the rest of Asia.



"We are thrilled to add someone of Everett Roach's stature to the Executive Management team," states Jim Chapman, NuCORE's President/CEO. "We have been looking for the right person for this critical role. With Everett, we have someone who not only thoroughly understands the semiconductor industry, but someone who is expert at selling technology solutions on a global basis."

"NuCORE is exactly the opportunity I have been looking for," notes Roach. "The company is well funded with a stellar group of investors, the products and technologies are leading edge, the management team is second to none, and the company is competing in the explosive image products market -- an industry growing at over 35% per year! To say I am excited is an understatement."


Prior to joining NuCORE, Roach served in a variety of executive and management-level sales and marketing positions at companies such as Intel Corporation, SiliconWave, Weitek, Cyrix Corporation, National Semiconductor and Tripath Technologies. As part of his resume, Roach has led sales organizations in the U.S. as well as in Japan, Europe and Hong Kong.

Roach holds a degree in Economics from the University of California at Davis.

About NuCORE Technology

NuCORE Technology develops leading edge digital image processing chips for still and video cameras. NuCORE's products offer the industry's highest quality image capture and enhanced camera performance with reduced power consumption. By providing a platform, including software and development boards, NuCORE helps camera makers speed new products to market. For more information, see www.nucoretech.com.

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