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Zmags CEO to Speak at Fashion Digital NY
Zmags,
the rich media marketing technology platform provider, today announced
that its CEO, Brian Rigney, will join executives from Steve
Madden, New
York & Company, and Lyons
Consulting Group on the panel "CTO/CMO Ecommerce Mash-Up: Leveraging
and Balancing Marketing, Technology and Ecommerce" at next week's Fashion
Digital NY conference.
Today's digital retail landscape has changed the way consumers shop, and
companies are playing catch up to evolve their marketing strategy and
ecommerce technology to engage shoppers and drive conversions. This
session will cover how technology impacts marketing and ecommerce and
vice versa, from the heads of the very departments they affect. As CMOs,
CTOs and ecommerce executives begin to work more closely, the panel will
explore fresh ideas and perspectives on streamlining marketing and
ecommerce technologies and investments, and how to avoid friction
between departments that sometimes speak different languages.
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Who:
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Mark Friedman (News - Alert), president of ecommerce, Steve Madden
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Rodney Woodruff, director of retail and ecommerce systems, Steve
Madden
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Paul S. Carroll, vice president, digital and ecommerce creative, New
York & Company
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Danielle Savin, director of digital consulting services, Lyons
Consulting Group
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Brian Rigney, CEO, Zmags
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What:
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Fashion Digital NY
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CTO/CMO Ecommerce Mash-Up: Leveraging and Balancing Marketing,
Technology and Ecommerce
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When:
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1:45 - 2:30 p.m. ET, Tuesday, October 20
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Register:
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http://www.fashiondigital.com/event/fashion-digital-ny-2015/
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About Zmags
Zmags provides digital marketing and ecommerce
professionals with rich media marketing platforms that enable the
effortless creation and publishing of shoppable digital experiences
which enhance user engagement and conversion. The Zmags Creator and
Publicator platforms enable these experiences without the need to write
a single line of code. Over 1,500 of today's leading companies,
including New York & Company, Nike, Neiman Marcus, Kate Spade, Pier 1
Imports, Stuart Weitzman, Ralph Lauren, Hugo Boss and many more, trust
Zmags to help them instantly connect with their customers in the moments
that matter. The company is headquartered in Boston with offices in
London and Copenhagen. For more information on Zmags, please visit www.zmags.com
and follow the company on LinkedIn,
Facebook
and Twitter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151020005052/en/
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