|[January 15, 2013]
Zapsibcombank Launches Extensive Loyalty Program With Help From Compass Plus
MOSCOW --(Business Wire)--
Zapsibcombank has announced the launch of a new loyalty program, PLUSES
from Zapsibcombank, with the help of Compass
Plus, an international provider of retail banking software and
electronic payments systems to financial institutions. Using TranzWare
CMS Loyalty from Compass (News - Alert) Plus, the bank has implemented a discount
program that is not directly linked to any one retail outlet. This means
that their customers have virtually an unlimited choice of the goods and
services they are able to purchase at a discounted rate. To benefit from
this program, customers need to open a credit or debit loyalty card and
start using it to make purchases.
The loyalty system is integrated with the Internet banking service also
supplied by Compass Plus, which means Zapsibcombank's customers are able
to set their preferences for the loyalty program remotely. Through their
Internet banking portal, customers can choose the specific category that
they wish the discount to apply to. Categories include "My car," "My
supermarket," and "My phone." This new service allows customers to
choose the category that enables them to spend their money in the most
profitable way (and stay in the black). For example, by setting the "My
car" category, it is possible to get a discount at local gas stations,
as wel as any other gas station across Russia and around the globe. In
addition, customers will also be able to access information about
accumulated and spent points in their Internet banking portal and can
"We are confident that the loyalty program from Zapsibcombank will
appeal to all our customers, as everyone likes to receive discounts and
rewards. I also want to mention that we plan to keep on actively
developing the program by introducing new ways of accumulating points.
We will also be holding a variety of promotions where customers can be
awarded with points at a higher accumulation rate and rewarding our most
loyal customers with extra points, and much more. Customers should watch
this space as Zapsibcombank is planning a lot of attractive offers,"
said Alexander Rybin, deputy head of retail business at Zapsibcombank.
"Never before has retaining customers been so critical than in today's
competitive retail banking market. At Compass Plus, we are able to offer
an excellent tool to create the most sophisticated loyalty programs
because of the way we take our customer requirements from all over the
world and compound them into our developments," said Andrey Chirkov,
global sales director at Compass Plus.
Zapsibcombank has been active in the financial market since 1990. The
bank has more than 60 branches and specializes in consumer loans,
lending to small and medium-sized enterprises, and attracting individual
and corporate banking customers. Zapsibcombank has ranked in the TOP-100
largest Russian banks since 2009. The bank is a principal member of Visa
International and MasterCard (News - Alert) WorldWide payment systems, has over 500,000
cards in circulation and a network of more than 400 ATMs.
About Compass Plus:
Compass Plus provides comprehensive, fully integrated and flexible
payments software and services that help financial institutions meet
rapidly changing market demands. Our diverse customer base spans over
retail banks, processing centres, national switches and personalisation
centres in countries across Europe, Asia, Africa, the Middle East, North
and South America. With almost twenty years experience, Compass Plus
helps build and manage all-scale electronic payment systems that
generate new revenues and improve profits for its customers.
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