[April 30, 2012]

Yieldex Continues Building NYC Team With The Addition of Chief Revenue Officer and VP of Marketing

Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, today announced a key addition to its management team with the hire of Andrew Rutledge as Chief Revenue Officer and former Mediamind marketer, Yael Avidan as Vice President of Marketing.

Yieldex is focused on working with premium publishers looking to leverage the company's platform to increase the value of their inventory by providing hyper-accurate inventory analysis, forecasting and pricing. The company is coming off a year of impressive growth and recently closed a $10 million Series C Round.

"We're building a world-class sales organization and these are two critical hires as we continue to grow our customer base," said Andy Nibley, CEO of Yieldex. "Andrew and Yael make a powerful combination and they will definitely take our sales and marketing to the next level," according to Nibley.

Rutledge brings a strong background in global sales and account management to the growing Yieldex team. He previously served as General Manager and Vice President of Publisher Development at PubMatic. He was Vice President of Marketer Sales at DoubleClick and Director, Agency and Advertiser Sales at Google (News - Alert).

Avidan comes to Yieldex from DG MediaMind where she was responsible for the long-term vision of the company's offering and rolling out new products and services globally. She previously worked at Booz Allen Hamilton, a leading global management consulting company, where she consulted media companies. Avidan graduated from Columbia Business School with an MBA.

About Yieldex (www.yieldex.com):

In 2007, industry veterans from Matchlogic and NetGravity founded Yieldex to address interactive publishers' growing need for tools to manage and optimize their inventory, provide accurate forecasting of overlapping inventory and deliver the best possible campaign allocation. Today, Yieldex applications are helping publishers drive more revenue from their premium inventory and reducing the need for third party ad networks. See our solutions section on the website for more information about products and services. Yieldex has offices in New York, San Francisco and Boulder.

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