|[April 30, 2012]
Yieldex Continues Building NYC Team With The Addition of Chief Revenue Officer and VP of Marketing
NEW YORK --(Business Wire)--
Yieldex, the leading provider of inventory and revenue management
solutions for digital publishers, today announced a key addition to its
management team with the hire of Andrew Rutledge as Chief Revenue
Officer and former Mediamind marketer, Yael Avidan as Vice President of
Yieldex is focused on working with premium publishers looking to
leverage the company's platform to increase the value of their inventory
by providing hyper-accurate inventory analysis, forecasting and pricing.
The company is coming off a year of impressive growth and recently
closed a $10
million Series C Round.
"We're building a world-class sales organization and these are two
critical hires as we continue to grow our customer base," said Andy
Nibley, CEO of Yieldex. "Andrew and Yael make a powerful combination and
they will definitely take our sales and marketing to the next level,"
according to Nibley.
Rutledge brings a strong background in global sales and account
management to the growing Yieldex team. He previously served as General
Manager and Vice President of Publisher Development at PubMatic. He was
Vice President of Marketer Sales at DoubleClick and Director, Agency and
Advertiser Sales at Google (News - Alert).
Avidan comes to Yieldex from DG MediaMind where she was responsible for
the long-term vision of the company's offering and rolling out new
products and services globally. She previously worked at Booz Allen
Hamilton, a leading global management consulting company, where she
consulted media companies. Avidan graduated from Columbia Business
School with an MBA.
About Yieldex (www.yieldex.com):
In 2007, industry veterans from Matchlogic and NetGravity founded
Yieldex to address interactive publishers' growing need for tools to
manage and optimize their inventory, provide accurate forecasting of
overlapping inventory and deliver the best possible campaign allocation.
Today, Yieldex applications are helping publishers drive more revenue
from their premium inventory and reducing the need for third party ad
networks. See our solutions section on the website for more information
about products and services. Yieldex has offices in New York, San
Francisco and Boulder.
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