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Yap Releases Voicemail Study
Dec 09, 2010 (Close-Up Media via COMTEX) --
Yap has released results of its recent study on user behaviors and attitudes towards voicemail.
According to a release, the study, fielded by market research firm MarketTools, shows that Americans spend more than one billion hours annually recording, managing and listening to voice messages. The study also reveals that listening to long and rambling messages is the number one reason why users dislike voicemail.
Americans receive more than 70 billion voicemail messages annually, yet anti-voicemail sentiments run high. Thirty-eight percent of Americans indicate that listening to long and rambling messages is the primary reason for their dissatisfaction with voicemail, followed by navigating touch-tone menus at 15 percent.
Top five reasons:
38 percent - Listening to long and rambling messages. 15 percent - Navigating touch-tone menus in order to access and delete messages.
13 percent - Need to grab paper and pencil in order to take notes.
12 percent - Feel like I need to call the person back.
10 percent - Can't listen to messages during meetings or while in noisy places.
Respondents identified a number of other reasons for their dissatisfaction with voicemail including: can't remember PIN for voicemail, difficult to search and find important messages, and having to listen to long greetings before being able to record a message.
"Voicemail as we know it is coming to an end," said Eddie Hold, vice president of Connected Intelligence at The NPD Group. "Having to dial in and listen to messages is a relatively slow process, especially in an era where instant gratification is demanded."
"Voicemail has long been an enormous time sink and a source of frustration," said Igor Jablokov, CEO at Yap. "By converting voice messages into text, Yap's voicemail-to-text service allows users to conveniently access and read their voice messages at a fraction of the time it takes to listen to them."
The study also tested users' willingness to pay for voicemail-to-text services at various price points. Yap's partners and customers interested in this information should contact their Yap representative for more details.
The study was commissioned by Yap and fielded in November 2010 by independent market research firm MarketTools using the Zoomerang Premium survey platform and MarketTools ZoomPanel.
Yap is a provider of a cloud-based speech recognition platform.
MarketTools is a provider of software and services for Enterprise Feedback Management and Market Research.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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