XO Communications Unveils New Brand That Emphasizes the Customer Experience
HERNDON, VA, Apr 16, 2012 (MARKETWIRE via COMTEX) --
XO Communications today announced a new era in the company's
history, unveiling an updated and boldly modern corporate brand that
showcases a differentiated customer experience. The new brand is
focused on the company's effort to redefine every customer touch
point -- from the time a customer considers XO and signs a service
contract, through the installation process, ongoing support and
planning for growth -- in order to provide the best customer
experience in the telecommunications industry.
"We are very excited to introduce the new XO," said Laura Thomas,
interim CEO for XO Communications. "Our new brand reaffirms our
commitment to provide the best customer experience in the industry.
At the end of the day, customers aren't just buying cutting edge
technology; they're getting the people behind it. That is what our
new brand is about -- differentiation through superior customer
XO's rebranding reflects significant input from its customers and
employees. The company leveraged brand research, its own history, and
its strategic focus to shape how it represents the XO promise and the
qualities its employees are most passionate about to its customers.
The new XO tagline -- "Solutions you want. Support you need." -- is
meant to define the company's commitment and focus on providing the
solutions that are right for customers, not forcing customers to fit
XO services. Most importantly, the new tagline is meant to emphasize
the company's commitment to providing the support customers need and
should expect from their communications provider.
To live up to this new brand positioning, XO Communications has
realigned its service offerings to demonstrate the simplicity and
strength of the company's capabilities in meeting customers' key
telecommunications, network and IT service needs:
-- XO connect: Internet Connectivity and Intelligent Networks. These
services include Dedicated Internet Access, Ethernet, MPLS IP-VPN,
VPLS, Colocation, Private Line and Wavelengths.
-- XO unify: Voice, Collaboration and Communications. These services
include VoIP, SIP Trunking, Hosted PBX, Contact Center, and
-- XO compute: Cloud Computing, Hosting and IT Services. These services
include Cloud Computing and Web Hosting.
-- XO accelerate: Faster Application and Network Performance. These
services include Application Performance Management, WAN Acceleration
and Content Delivery Networks.
-- XO secure: Network Security and Data Protection. These services
include Premise-Based Network Security, Hosted Network Security and
"Our new brand reflects the simplicity, focus and discipline of our new
strategy -- to offer the best customer experience in the
telecommunications industry," said Ernie Ortega, executive vice
president of sales and marketing for XO Communications. "We have
built our new brand to reflect that strategy and communicate that XO
will be the easiest company to do business with throughout the
customer's time with us from the initial point of contact and how we
design solutions to how we price services, install them, and provide
the ongoing support our customers need."
About XO Communications
XO Communications is a leading nationwide
provider of advanced communications, managed network and IT
infrastructure services for business, large enterprise and wholesale
customers. These customers include more than half of the Fortune 500,
in addition to leading cable, mobile wireless and domestic and
international telecommunications companies. XO offers a superior
customer experience through its innovative data and IP solutions, its
employees' focus on customers and the proven performance of its
advanced network. To learn more about XO Communications, visit
www.xo.com or blog.xo.com. XO Communications is also on Twitter,
YouTube, Facebook and LinkedIn.
T: (703) 547-2746
E: Email Contact
SOURCE: XO Communications
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