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XA.net Releases optimalKeyword -- a Proprietary Audience Expansion Tool for Facebook Ads
SAN FRANCISCO, CA, Feb 14, 2012 (MARKETWIRE via COMTEX) --
XA.net announces a powerful addition to optim.al, their leading
Facebook ad testing and management platform, with the release today
of optimalKeyword. optimalKeyword is an audience expansion tool,
powered by XA.net's proprietary SocialPredict(TM) affinity-matching
engine, with an edge graph of over 2.4 billion modeled social data
connections. This is the first paid data service the company is
launching, to help advertisers gather market intelligence and build
more robust audience targets, based on actual social media data.
Previously only available to clients using the optim.al Facebook
advertising system, this audience data is now readily available to
marketers of all sizes, on a pay-as-you-go basis via
optimalkeyword.com.
"Facebook has rapidly become the largest data-rich advertising
environment -- both online and off -- and the tools available to help
advertisers make informed decisions have lagged behind," said Rob
Leathern, Founder and CEO of XA.net. "That's why we're confident that
a wide variety of marketers will love the optimalKeyword product,
powered by our SocialPredict(TM) engine."
Advertisers and market researchers alike are now able to profile
their own and their competitors' social audiences; to see top-level
demographics and discover related interests. By combining the most
resonant topics and terms with optim.al's dynamic keyword insertion
at the ad level and keyword-level click reporting, agencies, brands
and performance marketers can very quickly deliver ROI from social
media advertising.
"Anyone serious about growing their customer base should be looking
at this data," says Ilya Vedrashko, Senior Vice President R&D,
Director of Consumer Intelligence, Hill Holliday.
About XA.net
XA.net provides unparalleled audience data to help
marketers manage and optimize their social and display advertising
campaigns, all in real-time. The company's ad management platform,
optim.al, provides robust technology integration with Facebook and
all major display advertising exchanges. Optim.al's rich audience
insights help advertisers intelligently shape their media buying and
audience research efforts. XA.net is based in San Francisco and was
recently honored by the San Francisco Business Times and PwC as the
9th fastest-growing, privately-held company in the Bay Area for 2011.
For more information, please visit http://optim.al.
About optimalKeyword
Create a free account at optimalkeyword.com to
check on your target audience or your competitors... and discover new
keywords and interests using real social data.
Media Inquiries:
Atomic PR for XA.net
Jessica Cheney
(415) 593-1400 x1688
Email Contact
SOURCE: XA.net, Inc.
http://www2.marketwire.com/mw/emailprcntct?id=BBC348B2C6DA5C14
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