|[April 05, 2012]
Wrapp Social Gifting Coming to France
PARIS --(Business Wire)--
Wrapp, the first social gifting app that lets you give your Facebook (News - Alert)
friends free gift cards to top national and regional retailers, is
coming to France.
Wrapp makes it fun and easy to give, receive and redeem gift cards using
mobile devices or the Web, and allows Facebook friends to contribute to
For merchants, Wrapp is a proven, discount-free customer acquisition and
retention platform for conducting performance-based campaigns. With
Wrapp, retailers use friend-to-friend marketing to drive highly targeted
in-store and on-line sales, and have real-time access to aggregated
campaign and customer demographic data.
"France's top retailers understand that all social gifting services are
not created equal - that interests must be 100 percent aligned when you
share confidential customer data," said Wrapp's CEO Hjalmar Winbladh,
who has been meeting merchants in France with Wrapp's chairman Fabian
Mansson - the former CEO of global retailer H&M and U.S. apparel icon
Eddie Bauer. "Since we don't own ecommerce businesses and promise to
never start one, we can insure French retailers a long and lasting
relationship built on innovation and real value creation."
Since mid-November when Wrapp began service in Sweden, some 150,000
consumers have sent more than 1.2 million gift cards that can be
redeemed in stores operated by over 50 major retailers.
Every gift card given that is posted on the recipient's Facebook
timeline or wall is seen by approximately 80 percent of their friends.
Participating merchants report that sales average at least four to six
times the face value of a free gift card offered on Wrapp.
"We have a totally different approach and business model from the clones
and copycats that have suddenly sprung up since Wrapp introdued its
unique brand of friend-to-friend marketing," said Winbladh. "We are well
funded by our board members Niklas Zennström, co-founder of Skype (News - Alert), and
Reid Hoffman, co-founder of the social network LinkedIn, and we are
making significant investment here to insure success for French
Wrapp was started last year by Winbladh and a small team of
entrepreneurs in Sweden, including Andreas Ehn, Spotify's (News - Alert) first chief
technology officer; Magnus Hult, who played a key role in building
Spotify's original technology and platform; Aage Reerslev, founder of
mobile browser maker Squace; Leo Giertz, founder of Barefoot Hackers,
one of Sweden's most acclaimed iPhone development shops; Fabian Mansson,
former CEO of H&M and Eddie Bauer, who now serves as Wrapp's chairman;
and Carl Fritjofsson, strategy advisor to Groupon.se.
Winbladh co-founded Sendit, the first mobile Internet company, where he
served as CEO, and took it public in 1997, before being acquired by
Microsoft. In 2006 Winbladh co-founded Rebtel (News - Alert), now the world's largest
independent mobile VoIP company.
How Wrapp Works
To get started, download the Wrapp mobile app from Apple's (News - Alert) App Store or
Android Market, or use the web app at www.wrapp.com,
and connect the Wrapp app to your Facebook account.
Wrapp will immediately start alerting you about friends' birthdays, and
all you have to do to celebrate is choose a free or paid gift card
offered by one of your friend's favorite brands. The gift you give
appears on your friend's Facebook wall, so all of their friends can add
to the present if they want.
To collect a gift card you click on the link sent to you in email, text
message (SMS) or on your Facebook wall and automatically download the
Wrapp app. When you're ready to use a gift card, you select the Wallet
tab in the app, and the gift card you want to redeem. Then, press the
Redeem button, and present the gift card and its barcode displayed on
the phone's screen to the cashier, who will scan the barcode and
complete the transaction.
"One of the things people like best about Wrapp is the gift cards you
get are stored in your phone, so they're always right there in your
pocket when you're ready to pick out something you really like," said
Winbladh. "And because we work with Facebook, Wrapp users anywhere in
the world can give gifts of real value to their friends and family
living in France."
Wrapp is a social gifting service for celebrating friends' occasions
with free and paid gifts from attractive brands. Wrapp allows friends to
contribute to gifts, and makes it fun and easy to give, receive and
redeem using mobile devices and the web. Founded in the first half of
2011 by a group of serial entrepreneurs, Wrapp is based in Stockholm,
with offices in the U.K., U.S., Germany and France. Celebrate with
friends every day at www.wrapp.com.
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