The World Championship in Fuel-Efficient Driving: Frank Zauft Achieved 49.9 mpg on New Jetta Hybrid
WOLFSBURG, GERMANY and LOS ANGELES, CA, Nov 28, 2012 (MARKETWIRE via COMTEX) --
The winner of the first Volkswagen "Think Blue. World Championship."
on U.S. soil crossed the finish line in Los Angeles, Calif. today. In
a two-day competition, the 18 best international drivers took
fuel-efficient driving to a higher level, achieving a range of 49.9
mpg with the brand new Jetta Hybrid.
The winners from the 2012 national championships from all over the
world competed in a one-of-a-kind rally: driving from San Francisco
to Santa Monica, their goal was to achieve the lowest fuel
consumption and also demonstrate their knowledge of ecological
On the 402-mile course through California, the participants
experienced the new Jetta Hybrid and its different driving modes:
from city streets to the curvy Pacific Coast Highway and freeways.
The difficult course challenged everyone's knowledge about
fuel-efficient driving, while getting the most out of hybrid
technology that combines electric and gas power.
At the L.A. Auto Show, starting Wednesday, November 28th, the winner,
Frank Zauft from Germany, will be officially honored and the new
Jetta Hybrid will be introduced to the U.S. market.
"This international competition in fuel-efficient driving showed that
eco-conscious driving behavior can be really fun," said Marketing
Director Juergen Stackmann. "It conveys perfectly the spirit of
'Think Blue.', inspiring and enabling everyone to join us in changing
everyday driving behavior in a way that is easy and fun."
During the event, the drivers also had to master several tasks
relating to ecological sustainability and "Think Blue.". For example,
board games challenged the participants to find the most ecological
and economical approach to use renewable energy at a factory -- just
like the concept of the "Think Blue. Factory.", Volkswagen's approach
to reduce factory emissions by 25 percent by 2018.
The "Think Blue. World Championship." is an integral part of "Think
Blue.", the attitude of Volkswagen towards ecological sustainability.
For this Championship, a Carbon Footprint was calculated in
co-operation with Climate Partner in order to make the event climate
The Carbon footprint includes all relevant emission sources, most
notably travel, accommodation, catering, logistics and mobility, as
well as the greenhouse gas emissions that result from the competition
itself. Through explicit selection of sustainable catering and
accommodation options, Volkswagen managed to reduce carbon emissions
already prior to the event. Volkswagen decided to offset the
associated greenhouse gas emissions together with Climate Partner
through a Gold Standard certified carbon offset project located in
About "Think Blue."
With "Think Blue.", Volkswagen is taking on the challenge of
reconciling individual mobility and ecologically sustainable
behavior. This includes technologies like the eco-efficient models
and electric mobility, but also new forms of mobility like
car-sharing or the program for a resource-conserving production
"Think Blue. Factory.".
Furthermore, "Think Blue." involves customers and everyone being
interested with creative ideas in order to achieve a common mind
shift towards an ecologically sustainable mobility. "Think Blue."
also cooperates with numerous environmental and conservation
organizations all around the world.
Pictures and Video material covering Jetta Hybrid and the "Think
Blue. World Championship. 2012" are available on Volkswagen's media
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SOURCE: Volkswagen of America, Inc.
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