[January 22, 2015]

Workplace Productivity Service, ActivTrak, Now Available on Mac OS

Birch Grove Software today announced the availability of its free employee insights and analytics service, ActivTrak, for Mac OS users. By monitoring employees' desktop activity and presenting aggregate data on productivity, ActivTrak provides actionable insights on a company's everyday performance, allowing businesses to better understand their employees' motivations in order to build a stronger, more effective team.

According to research from Gallup, a performance-management consulting company, 70 percent of U.S. workers are not engaged or actively disengaged at work, which directly contributes to lost revenue each year for businesses. ActivTrak features a simple-to-manage dashboard with access to usage statistics for applications and websites, screenshots taken throughout the workday, and website blocking capailities, allowing businesses to reach a new level of productivity. Employers with remote employees can also install ActivTrak on any computer on their network via an invisible remote installer. And unlike other employee analytics tools developed to address this issue, ActivTrak's services are offered as a freemium model, making it affordable for businesses of any size.

"Using ActivTrak allows us to be more aware of what our employees are working on from day-to-day, so we can easily identify those employees that might need additional motivation or guidance for their everyday tasks," Igor Motkin, founder and president of Webyshops.com. "This level of insight has allowed us to raise employee engagement, which will ultimately improve our overall ROI. I strongly believe that ActivTrak benefits managers of all levels."

"The number of businesses issuing Mac computers has been steadily increasing over the last couple of years, which has created a demand for ActivTrak on the Mac OS software," said Herbert Axilrod, founder and president of Birch Grove Software. "We are pleased that so many employers rely on ActivTrak to better understand and engage their employees, and are looking forward to helping more businesses than ever improve company productivity and growth."

The service is available on Windows 7, Windows 8, Windows XP, Windows Vista, and now on Mac OS. For more information or to try out the service for free, visit www.activtrak.com.

About ActivTrak

Developed by Birch Grove Software, ActivTrak is a comprehensive cloud-based analytics service that allows businesses to gain insights on and improve employee productivity. As a freemium service easily installed on an employees desktop to measure activity, the ActivTrak platform provides valuable aggregate data on a company's day-by-day performance, with information displayed on an easy-to-manage dashboard. The company's software is easy to install and data transfer is encrypted, ensuring protection and security. For more information or to try out for your team, please visit www.activtrak.com.

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