(Market Wire Via Thomson Dialog NewsEdge) LOS ANGELES, CA, August 27 / MARKET WIRE/ --

The national alliance of Women In Film
(WIF) and the General Motors Corporation (GM) announce the launch today of
Traction, an innovative and unique online magazine by and for women in the
entertainment industry.

"The ambition of Traction is to not only serve women who are already
working within the film and television industries but to virtually mentor
emerging female talent seeking to establish a career in entertainment,"
said Judith James, editor-in-chief of Traction and head of the WIF/GM
Alliance.

"We intend to provoke robust discussion and fresh thinking about women and
the media," continued James, a film, stage and television producer who is
in a film partnership with Richard Dreyfuss at Dreyfuss/James Productions
and a theater partnership with Camille Cosby. "We hope that the editorial
content of Traction and the access to real information and experience will
get our readers to think out loud and to erupt into dialogue with, and
through, the magazine."

Included in Traction (www.wiftraction.com):

-- Feature Articles will provide insight on a wide variety of timely
subjects affecting the entertainment industry. A regular feature,
"Process," will explore the creative steps implemented by some of
Hollywood's most successful talent in all areas of entertainment, including
producers, directors, writers, actors, cinematographers, makeup artists and
more.

-- The Virtual Mentor, an ongoing series of articles written by experts
in their field providing a "how to" for professionals, real-life experience
not typically found in books. Covering a wide variety of areas, TVM will
cover such topics as the ins-and-outs of shooting in foreign countries;
bonding your film; securing an agent or manager; advice regarding children
working in the industry; and much, much more. Readers are invited to
submit their questions.

-- Two Kids in the Balcony, an ongoing blog discussion by young
journalists Jessica Silver-Greenberg and AJ Strasser. The duo address...
well, whatever they feel like addressing... in an urbane, witty and lively
format.

-- Point of View shares statistical analysis courtesy of Dr. Martha
Lauzen's superb annual studies of film and television. POV also shares some
of the best reviews by former Los Angeles Times feature critic Sheila
Benson, as well as contemporary reviews from other critics of television,
film and documentaries.

-- Discussion Forum, a place for readers to share their thoughts,
questions and concerns... and to get answers.

-- Friends & Neighbors, a list of organizations, companies and resources
of use to anyone in the entertainment industry.

General Motors is the National Presenting Sponsor of Women In Film and the
WIF/GM Alliance was created to support women in the entertainment industry
and to expand Women In Film chapter programs across the country.

Other key WIF/GM Alliance programs include the annual WIF/GM Acceleration
Grant for Emerging Filmmakers and the WIF/GM Opening Doors/Abriendo
Puertas: The Acceleration Grant for Emerging Latina Filmmakers. The grants
provide recipients with a broad-based understanding of the business of
filmmaking through a six-day, full-immersion mentoring program, shepherded
by WIF members, which include some of the industry's most successful female
talent. To date, including the recipients of this year's grants, 20
up-and-coming women will have benefited from WIF/GM Alliance mentoring
grants

Additional programs supported by the WIF/GM Alliance include: the Film
Finishing Fund, the Women's Film Preservation Fund, The Legacy Series, a
PSA program, scholarships, mentorships, college campus programs, a stunt
training clinic and regional chapter events.

For more information on WIF/GM Alliance programs, visit
www.women-in-film.com.

About the Women In Film/General Motors Alliance:

General Motors Corporation is the National Presenting Sponsor of Women In
Film. The Women In Film/General Motors Alliance was created to support
women in the entertainment industry and to expand Women In Film chapter
programs across the country. The multi-year initiative was announced in
Los Angeles in January 2005 and is supporting programs as diverse as the
Film Finishing Fund, Women's Film Preservation Fund, Legacy Series, PSAs,
scholarships, mentorships and local WIF chapter award events across the
nation. For more information about the WIF/GM Alliance and its programs,
visit www.women-in-film.com.

Founded in 1973 in Los Angeles, Women In Film (www.wif.org) is the leading
non-profit organization dedicated to women in the global entertainment
industry. Its purpose is to empower, promote, nurture and mentor women in
the industry through a network of valuable contacts, events, programs,
workshops, finishing funds and scholarships. In the U.S., there are
chapters in Arizona, California (3), Florida, Georgia, Illinois, Maryland,
Massachusetts, Minnesota, Missouri, Nevada, New Mexico, New York,
Pennsylvania, Texas (2), Washington and Washington, D.C. The international
network, Women In Film and Television International (www.wifti.org), of
which WIF-Los Angeles is a founding member, boasts 35 chapters on six
continents. Member chapters range from developing nations to countries with
established industries, including the U.S., Australia, Canada, France,
India, Ireland, Jamaica, Mexico, New Zealand, South Africa and the United
Kingdom, to name a few.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been
the annual global industry sales leader for 76 years. Founded in 1908, GM
today employs about 280,000 people around the world. With global
headquarters in Detroit, GM manufactures its cars and trucks in 33
countries. In 2006, 9.1 million GM cars and trucks were sold globally
under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo,
Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar
subsidiary is the industry leader in vehicle safety, security and
information services. More information on GM can be found at www.gm.com.

Contacts:
WIF/GM Alliance
Vicki Greenleaf
Greenleaf & Associates
323-660-5800Email Contact
GM Communications
Christie Conti
805-373-9527Email Contact

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