Wipro to be Title Sponsor of San Francisco Marathon 2012 [Health & Beauty Close - Up]
(Health & Beauty Close - Up Via Acquire Media NewsEdge) Wipro Technologies, the Global Information Technology, Consulting and Outsourcing Business of Wipro Limited announced that its partnership with the iconic community event, The San Francisco Marathon (TSFM) has reached the next level, with Wipro becoming the marathon's title sponsor for 2012.
The 35th annual Wipro San Francisco Marathon will take place on July 29 in San Francisco.
In a release, the Company said that the first marathon held in San Francisco was run in 1977 and has since evolved into one of the most celebrated and challenging urban road races in the United States, with over 2,000 of the 25,000 participants traveling from around the world, to be part of the event. It is also a fundraising event which has generated about $11 million for charitable causes since 2002.
In 2011, Wipro began its partnership with TSFM as a 'Presenting Sponsor' of the race. The San Francisco Marathon has been known as the "tech marathon," offering technology resources including runner and spectator mapping and tracking to participants, as well as virtual couponing and high tech apparel.
Wipro said that in addition to being the title sponsor of the 2012 Marathon, it will provide consulting and technology recommendations to TSFM to enhance user and participant experience. The recommendations are based on research Wipro did with local running communities and athletes, to better understand their needs. The services include enhancing the Marathon's existing web pages with video based content from local authorities. The videos will cover inspirational local stories of determination and courage, tips for optimal performance, nutrition, running and event-specific tutorials.
In May 2012, Wipro will launch its first corporate iPhone app which will include a "Sport" feature. The app will include details on all Wipro sponsored Marathons, including The Wipro San Francisco Marathon and can be used by runners train for the marathon by using the in-built digital pedometer.
Rahul Kadavakolu, Head - Global Field Marketing & Branding at Wipro Technologies, said, "As a global leader in information technology with strong ties to the Bay Area community, Wipro is proud to sponsor The Wipro San Francisco Marathon - a landmark event that showcases the inspiring stories of dedicated athletes from around the world. Sport has always had the ability to transcend language and cultural barriers to inspire a universal connection. Wipro recognizes the tremendous opportunity in harnessing the power of sports - It's a great platform to engage your customers and employees, in a more direct way and give back to the community. He added, "The synergies of our association with the marathon are further enhanced by a shared passion to leverage technology to enhance the overall experience."
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