[April 09, 2012]

WideOrbit Helps Cowles California Media Company Build Audience Loyalty and Drive New Revenue With WO Mobile

WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce that Cowles California Media Company is using WO Mobile, WideOrbit's mobile campaign platform, across six television stations in its two Central California markets. Cowles is using WO Mobile to help build loyalty with their audience and drive additional revenue by creating new advertising opportunities for their clients.

WO Mobile is a full-featured mobile platform that allows users to launch targeted mobile programs and campaigns, such as SMS alerts, MMS videos, sweepstakes and mobile coupons. WO Mobile is offered as a turnkey service that can be used by media companies, agencies, brands and nearly any type of consumer-focused business. WO Mobile also integrates seamlessly with WO Traffic, WideOrbit's leading sales, traffic and billing solution that allows users to combine mobile campaigns with traditional spot buys on a single order for streamlined billing, invoicing and reporting.

Cowles California Media Company, a division of Cowles Company located in Spokane, Washington, owns and operates television stations and websites in two markets along California's Central Coast. They are the first in their markets to use texting with their viewers. Cowles is using WO Mobile to send sponsored alerts, trivia and contests, and create texting clubs to help build advertising inventory for their clients and build loyalty with their viewers.

"WO Mobile has given us a great way to learn more about our audience and build a direct connection with them," said Paul Dughi, President of Cowles California Media Company. "Our advertisers are excited about the new advertising opportunity to reach our viewers with great information, offers and coupons, and our viewers are really responding. And the tight integration with WO Traffic simplifies invoicing and billing, and makes it easy for us to manage our mobile campaigns along with our other spot buys. WO Mobile is a valuable tool to help us grow our business and WideOrbit has truly partnered with us to help us learn how to make the most of it."

"We're excited and proud to have Cowles California Media Company as a WO Mobile client," said Eric R. Mathewson, Founder and CEO of WideOrbit. "We believe that WO Mobile can deliver an incredible value to our clients by providing a new way to interact personally and build loyalty with their audiences. WO Mobile is an excellent way to capitalize on a new revenue stream with very little outlay and no additional resources. Cowles recognizes this and we're eager to help them realize the full potential of their investment."

WideOrbit will be providing live demonstrations of WO Mobile and all of its solutions at the 2012 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 16-19. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.

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