Wheeling Island Casino Selects Advanced Intelligence Marketing System
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[February 13, 2012]

Wheeling Island Casino Selects Advanced Intelligence Marketing System

Feb 13, 2012 (Close-Up Media via COMTEX) -- Wheeling Island Hotel-Casino-Racetrack announced the installation of the Advanced Intelligence Marketing (AIM) system, which will serve as a database management tool for the casino.

"We are constantly seeking an advantage in an increasingly competitive market. AIM enables my staff to accomplish more in less time," said Deborah Murray, Vice President of Marketing at Wheeling Island Hotel-Casino-Racetrack. "My three priorities to increase revenues are CRM, player development and fast, accurate campaign and database analysis to make better decisions. AIM is the best solution for all three and it provides my staff with the information they need to strengthen player relationships." "Wheeling Island tested and chose AIM as their CRM solution. Marketing Results, Inc. invested decades of development with input from the best casino marketers to design a powerful but simple solution that casino operators are increasingly adopting," said Marketing Results Vice President of Database Marketing, Craig Border. "Wheeling Island is an innovative and aggressive competitor and we are proud to participate with them." Delaware North Companies is a hospitality and food service provider.


More Information: www.wheelingisland.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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