[November 22, 2005]

Western Michigan University Selects LiquidMatrix ActiveAdmissions for E-Recruitment; ActiveAdmissions Will Help Institution Offer a Better Online Experience for Prospective Students

BUFFALO, N.Y. --(Business Wire)-- Nov. 22, 2005 -- LiquidMatrix, a wholly-owned subsidiary of Datatel, Inc., today announced that Western Michigan University (WMU) has successfully launched phase one of its e-recruitment strategy - a new admissions Web site designed by LiquidMatrix's award winning Creative Services Team. The institution, located in Kalamazoo, Michigan, has been annually ranked among the nation's top 100 public universities by U.S. News & World Report. WMU also was ranked by Intel as the best wireless computing campus in Michigan, and ranked number two in the nation.

With an enrollment of more than 26,000, WMU selected ActiveAdmissions to help increase enrollment. By implementing ActiveAdmissions in phase two of the Web site redesign, administrators will be able to communicate one-to-one with prospective students through personalized communications. Western Michigan University also will have the ability to bring together the most effective solutions for e-recruiting, including targeted e-mails, complete content management, and online applications - all integrated into SunGard SCT Banner(R).

"We looked at a number of potential partners to help us update and redesign our admissions site under a very aggressive timetable, before selecting LiquidMatrix. The combination of technology, creativity and service that LiquidMatrix has brought to this project has proven to us that we made the right decision," said Matt Kurz, Associate Vice President for University Relations at Western Michigan University.

"Western Michigan University sought to implement a highly effective e-recruiting strategy - and we are proud to be its partner in this endeavor," said Kevin Guyton, vice president at LiquidMatrix. "Our goal is to provide our clients with the most effective and efficient technology solutions that will help them achieve their goals and drive results."

About LiquidMatrix Corporation

LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., provides software and services that enable colleges and universities to communicate one-to-one with Web site visitors - helping them achieve their enrollment and contribution objectives, as well as other critical business goals. The category-defining ActiveCampus software brings a myriad of critical Web services to college and university external Web sites, while integrating with campus administrative systems. Personalized communications and complete content management make ActiveCampus the only total Web site solution for higher education. For more information about the ActiveCampus product suite, contact LiquidMatrix at 716.847.8800 ext. 253 or sales@liquidmatrix.com.

Copyright information: All names, products, and services mentioned are the trademarks or registered trademarks of their respective institutions.

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